Four tips to help make your event 'tweetable' | 24 August 2012, 12:03PM | This summer has certainly raised the bar on producing events. The successes of the Jubilee and London 2012 have left everyone buzzing - and turning to social media in record breaking numbers. More than 80,000 people tweeted during Usain Bolt’s second gold medal win alone.
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10 Tips for Better Blogger Outreach | 24 August 2012, 10:27AM | Most campaigns we work on these days contain some element of influencer marketing such as inviting bloggers to a launch party, sending them product or giving them access to exclusive content.
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Five ways to ensure your video content reaches your target audience, without paying | 24 August 2012, 7:40AM | That last thing you need is yet another blog post telling you how important video is for marketing. So, this isn't one. If you still haven't grasped the importance of online video, then stop reading this for a second, open up a new tab, and search for "video for marketing". You should stumble across enough compelling stats pretty quickly to make things a little clearer.
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The demise of the newspaper homepage | 23 August 2012, 2:27PM | Great piece on Nieman Labs looking at how our changing online habits are effectively killing off the newspaper homepage as we know it. It isn’t saying it will disappear for good, far from it, but the importance of the newspaper homepage in the grand scheme of things has been greatly diminished because of how increasing numbers of people enter websites. They’re coming in sideways.
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Why we need new metrics for social media | 23 August 2012, 9:41AM | Interesting piece in Ad Age arguing why we need new metrics for social media despite the data landscape already being “complex and confusing”. It makes the point that the current metrics we are using to measure social media are not fit for purpose as consumers do n0t behave in the same way on social platforms as they do when on the any other website.
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Running Social Media Competitions: 5 Things to Consider | 23 August 2012, 9:10AM | Corrupt, sneaky, unfair and bloody hard work... no, I'm not talking about refereeing a professional football match here, I'm talking about running an online social media competition. To make it in the social media space these days, you have to give something back to the consumer.
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Don't be a social network like Facebook if you want to thrive | 22 August 2012, 2:29PM | Despite the overarching reach of Facebook and Twitter, people are flocking more and more to niche services. Research by Experian shows that Between July 2011 and July 2012 use of both Instagram and Pinterest shot up worldwide, as well as other more specific social services.
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