The Wall > Four tips to help make your event 'tweetable'

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Four tips to help make your event 'tweetable' 24 August 2012, 12:03PM Tweet This summer has certainly raised the bar on producing events. The successes of the Jubilee and London 2012 have left everyone buzzing - and turning to social media in record breaking numbers. More than 80,000 people tweeted during Usain Bolt’s second gold medal win alone. 10 Tips for Better Blogger Outreach 24 August 2012, 10:27AM Tweet Most campaigns we work on these days contain some element of influencer marketing such as inviting bloggers to a launch party, sending them product or giving them access to exclusive content. Why are marketers' attempts at gamification focused on meaningless points? 24 August 2012, 8:27AM Tweet Are we headed for the Gamepocalypse - a dystopia where everyone earns meaningless points for every activity from watching television to shopping to riding the bus? Doubtful, as earning meaningless points isn’t much fun on its own. Why then are marketers’ attempts at gamification so focused on meaningless points? Five ways to ensure your video content reaches your target audience, without paying 24 August 2012, 7:40AM Tweet That last thing you need is yet another blog post telling you how important video is for marketing. So, this isn't one. If you still haven't grasped the importance of online video, then stop reading this for a second, open up a new tab, and search for "video for marketing". You should stumble across enough compelling stats pretty quickly to make things a little clearer. The demise of the newspaper homepage 23 August 2012, 2:27PM Tweet Great piece on Nieman Labs looking at how our changing online habits are effectively killing off the newspaper homepage as we know it. It isn’t saying it will disappear for good, far from it, but the importance of the newspaper homepage in the grand scheme of things has been greatly diminished because of how increasing numbers of people enter websites. They’re coming in sideways. Virgin Trains takes battle for tender online as 75,000 back Branson's e-petition 23 August 2012, 11:18AM Tweet Virgin Trains are building a strong online response to their loss of the West Coast Mainline franchise to rivals First Group. Their campaign centres on the Government’s e-petition tool, as an independent member of the public launched a petition calling for the Government to reconsider its West Coast Mainline decision. Why we need new metrics for social media 23 August 2012, 9:41AM Tweet Interesting piece in Ad Age arguing why we need new metrics for social media despite the data landscape already being “complex and confusing”. It makes the point that the current metrics we are using to measure social media are not fit for purpose as consumers do n0t behave in the same way on social platforms as they do when on the any other website. Running Social Media Competitions: 5 Things to Consider 23 August 2012, 9:10AM Tweet Corrupt, sneaky, unfair and bloody hard work... no, I'm not talking about refereeing a professional football match here, I'm talking about running an online social media competition. To make it in the social media space these days, you have to give something back to the consumer. Tweet this and you may be surprised what kind of social media animal you are. 23 August 2012, 8:30AM Tweet Social media as a phenomenon is successful because it satisfies a few basic human needs. We are all programmed to connect, to gossip, to show off our status to the pack and to want to know what everyone else is doing. Don't be a social network like Facebook if you want to thrive 22 August 2012, 2:29PM Tweet Despite the overarching reach of Facebook and Twitter, people are flocking more and more to niche services. Research by Experian shows that Between July 2011 and July 2012 use of both Instagram and Pinterest shot up worldwide, as well as other more specific social services. Latest jobs User Experience Lead - Global Digital Agency - Central London - £65K Recruiter Fill Recruitment Ltd Salary £65K Location Central London Group Account Director - Digital Agency of the Year Recruiter The Blueprint Salary £80000 - £90000 per annum + package Location London Senior planner buyer! Recruiter Ultimate Asset Salary £30000.00 per annum Location London Senior UX Researcher - 65k Recruiter JM Digital Salary £60000 - £65000 per annum + Benefits Location London PPC Wizard! 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