Tuesday 21 August 2012

Marketing Daily - Everything Everywhere to create new brand to support 4G launch; plus Coke Zero, Matalan, O2, and Twitter

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
Everything Everywhere to create new brand alongside Orange and T-Mobile
Sarah Shearman and Matthew Chapman,
21 August 2012
 

Everything Everywhere has denied claims it is planning to drop its Orange...

Everything Everywhere: to take over from Orange and T-Mobile
 
 
Vodafone blasts Ofcom's 'careless disregard' for granting Everything Everywhere 4G spectrum
Matthew Chapman,
21 August 2012
 

Vodafone has blasted Ofcom's "careless disregard" after the regulator granted Everything Everywhere...

Mobile networks: Ofcom allows Everything Everywhere to use existing spectrum for 4G
 
 
C4 Paralympic ad slots attract big advertisers
Maisie McCabe,
21 August 2012
 

Tesco, Apple and Google are among more than 50 non-Olympic-sponsor brands understood...

Paralympics: Tesco, Apple and Google all planning ads
 
 
Coke Zero rethinks European ad strategy
Matthew Chapman,
21 August 2012
 

Coca-Cola is reviewing its marketing strategy for its Coke Zero low-calorie drink...

Coke Zero: hired agency Crispin Porter & Bogusky
 
 
WTA hires celebrity ambassadors to promote women's tennis
John Reynolds,
21 August 2012
 

The Women's Tennis Association (WTA) has recruited a host of tennis-loving celebrities...

WTA: ads star celebrities such as Sir Richard Branson
 
 
Thetrainline.com ditches Conga ads for 'sensible' campaign
Loulla-Mae Eleftheriou-Smith,
21 August 2012
 

Thetrainline.com is returning to TV advertising with a fresh marketing strategy urging...

Thetrainline.com: new campaign without Black Lace
 
 
Matalan ties with ITV and Bauer in strategy shift
Loulla-Mae Eleftheriou-Smith,
21 August 2012
 

Matalan is overhauling its marketing strategy to focus on content, with a...

Matalan: weekly show hosted by Closer style editor Kat Byrne
 
 
Rugby league prepares campaign to lure new fans
John Reynolds,
21 August 2012
 

The Rugby Football League (RFL) is to launch its first overarching brand...

Rugby Football League: hired agencies VCCP and Fast Track
 
 
 
Also in the News
 
O2 rolls out Priority Sports campaign
Sarah Shearman,
21 August 2012
 
Twitter aims for rapid expansion in UK with sales team boost
Sarah Shearman,
21 August 2012
 
 
 
Blogs
 
 
Appointment of Bunker means UB’s snack business not fit for sale
John Reynolds
 

A few weeks ago, I sat near to Nick Bunker, the then UK boss of...

 
 
Is E.ON’s high street shop the future of building meaningful utility brands?
Kate Cox
 

There is an episode of Futurama where Fry logs onto the 31 st Century's version...

 
 
What Wenlock & Mandeville have to say about forecasting new launch sales
Jonathan Weeks
 

What a pricing change for the Olympic mascots can tell us about how innovation opportunities...

 
 
The most Meaningful Olympics ever?
Paul Frampton
 

Prior to the Olympics we created some research showing that it was going to...

 
 
Helen Edwards: The devil of great marketing is in the detail
Helen Edwards
 

If marketing were a sport, it would be the decathlon. Marketers have to be accomplished in a range of sub-disciplines...

 
 
 
 
 
 
Whitepapers
 
 
Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast)
 
The rapid growth of online behavioural targeting and powerful mobile dev...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)
 
From email marketing to social media and mobile, the opportunities for r...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
 
 
Jobs of the Week

Mobile Strategic Planner - London, Aspire Mobile c£50,000 + package, London

Shopper Insight Consultant, Jarlett de Grouchy £40000 - £50000 per annum + Bonus + Benefits, London

Head of Regional Marketing - Financial Services, Badenoch & Clark £60000 - £65000 per annum + benefits, City of London

Business Development Director, Link Communication £30,000 to £45,000 basic, DOE with an uncapped performance bonus, Yorkshire

Marketing & Communications Director, Go ON UK £60,000 - £70,000, Soho, London

Business Development Director-London - £Neg, Salt negotiable, City of London

Brand Manager, European Tour CIRC £30,000, Surrey

FREELANCE Account Director or Senior Account Director, £70k, award winning client and agency, MODA consult Great day rate!, Central London

Account Director or Senior Account Director, £70k, award winning client and agency, MODA consult up to £70k + excellent benefits, Central London

Marketing Manager, Flashbay Ltd £45,000 plus bonuses, London

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