| Latest news | |  | | | | | Twitter has enhanced the targeting of ads by tapping into users' interests to make them more relevant and has cut the minimum bid for its promoted products. | | |  | | | | | Pernod Ricard has launched a project designed to better harness the opportunity to reach consumers via their mobile phones at point of purchase and has reaffirmed its premiumisation strategy. | | |  | | | | | Richard Branson's Virgin America airline has launched a competition that will reward its most frequent flyer across the Virgin Atlantic network by sending them into space for free on Virgin Galactic. | | |  | | | | | An ad for Nike's re-designed Maestri football boot has entered the chart with just under 5,000 shares in a week where US President Barack Obama dominates the chart as he bids for re-election. | | |  | | | | | Consumer confidence received no boost from the London 2012 Olympics, in a blow to hopes that the £9.3bn spent on the 2012 Games by the public sector would kick-start the economy. | | |  | | | | | Simon Fox, who was named chief executive of Trinity Mirror yesterday, has today resigned from his position as non-executive director of Guardian Media Group. | | |  | | | | | Barclays, Trinity Mirror and TBWA\London all make key senior appointments in a bid to turn around their fortunes, in this week's round-up of people moves across advertising, marketing and media. | | | | The first night of Channel 4 Paralympics coverage peaked at three million viewers ... more soon
| | Opinion | |  | | | | | The Olympic and Paralympic top sponsors have taken a multi-disciplined approach to their online tie-ins but win few medals for co-ordination across channels, writes David Bowen, partner, Bowen Craggs. | | |  | | | | | Mobile is about more than just display ads, writes Mark Freeman, creative partner, Movement. | | | | | Intelligence | |  | | | | | Is it unethical for shops to work with them and should there be an ad ban altogether, John Tylee asks. | | |  | | | | | Media's 'Goldenballs' aims to turn a brand that's read on the train into one that's consumed on the move. | | | | | | | Latest jobs | | | | | | Account Manager | | Recruiter Owl Live Ltd | | Salary £18,000 - £25,000 DOE | | Location Liverpool | | |  | | |
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