Thursday, 16 August 2012

Media AM - HTC launches £100m media review, TV viewers watch record number of ads, Ian Dowds joins Trinity Mirror, Liquid Thread, PPA, CNBC, Smooth, P&O Cruises

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Media AM Bulletin
 
 
 
*   Latest News
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HTC: global media contest
HTC launches £100m global media consolidation
Katherine Levy, 16 August 2012

HTC, the Taiwanese smartphone manufacturer, is holding a review of its estimated...

  
TV viewing: a record number of TV ads were watched in the first half of 2012
TV viewers watch record number of ads in first half of 2012
Maisie McCabe, 16 August 2012

More TV ads were watched in the first half of 2012 than...

  
Ian Dowds: tasked with driving digital media strategy
Dowds swaps NI for Trinity Mirror role
Katherine Levy, 16 August 2012

Ian Dowds, who recently left his role as the sales director at...

  
Rupert Britton: new content strategy director at LiquidThread
Drum's Rupert Britton joins Starcom's LiquidThread
Maisie McCabe, 16 August 2012

Rupert Britton, content strategy director at Drum, has joined Starcom MediaVest Group's...

  
PPA's James Papworth: Making a stand
PPA's James Papworth: Making a stand
James Papworth, 16 August 2012

New ways to reach readers have created a big impact for magazine...

  
CNBC: broadcster appoints Jason Webby as senior vice-president of sales
CNBC hires Webby as senior vice-president of sales
Mark Banham, 16 August 2012

CNBC has appointed vice-president of advertising at The Economist Jason Webby as...

  
Kid Jensen: One of Smooth Radio DJs taking part in Hertz promotion
Smooth presenters drive with Hertz
Maisie McCabe, 16 August 2012

Hertz, the car hire firm, has signed an eight-week deal with Smooth...

  
Downton Abbey: P&O Cruises to sponsor third series
P&O Cruises signs deal to sponsor Downton
Maisie McCabe, 16 August 2012

P&O Cruises has signed a £2 million deal to sponsor the third...

  
*   Also in the News
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Desmond considers approach for Daily Star Sunday
John Reynolds, 15 August 2012
Lebedev, Johnson and Norris to fight it out for London TV
John Reynolds, 14 August 2012
The New York Times names Mark Thompson as chief executive
Gordon MacMillan, 15 August 2012
Spotify's Chris Maples promoted to VP role
Sarah Shearman, 15 August 2012
Channel 4 hires Tanya O'Sullivan to head airtime and sales operations
Maisie McCabe, 15 August 2012
Facebook tests expanding reach of brand ads in newsfeeds
Sarah Shearman, 15 August 2012
The media winners of London 2012
Arif Durrani, 15 August 2012
Q magazine to launch on iPad
Daniel Farey-Jones, 15 August 2012
Cosmo's Helen Gurley Brown dies at 90
Nick Batten, 15 August 2012
 
 
Blogs
The heavy-hand of LOCOG
Ivan Clark

What an extraordinary Olympics, for team GB, people GB and LOCOG. The sponsors seem...

Olympics 2012: Engaging New Media
Louise Brice

How is it for you? Here are some quick stats.. Peak BBC audience figures...

Microsoft’s Outlook.com could be winner
John Reynolds

Microsoft's new email service Outlook.com looks good, modern, uncluttered and will no doubt confine sister-service...

Digital takes gold medal at Rajars
James Matheson

One of the most interesting themes to come out of this quarter's RAJAR results was...

One Screen Or Two?
David Brennan

One of the most frequent questions I am asked these days, when I am presenting...

From hi-fi to wi-fi: the growth of digital radio
John Carroll

My earliest memory of radio was listening to the Top 40 countdown on Radio 1...

Great expectations… but it’s the taking part that counts and we can all take part
Claire Emes

At the 2008 Beijing OIympics GB exceeded expectations by finishing 4 th in the medal...

Are tablets the future of advertising?
Sue Unerman

source: Marc Chagall At a drinks party recently one magazine editor confided in me...

 
 
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