The Wall > How McDonald's created a social media success with questions campaign

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list How McDonald's created a social media success with questions campaign 20 August 2012, 1:06PM Tweet Earlier this year McDonald’s got something of a social media trashing with its US #McDStories campaign. You could have seen that one coming. The fast food giant is an easy target and Twitter was given free rein to use the burger chain as a punch bag, bug it wasn’t scared away. Appvertising: the future of (efficient and effective) advertising 20 August 2012, 12:02PM Tweet Whenever Silicon Valley companies are sold for around the billion dollar mark, you kinda need to take some time to reflect *why*. Generally it’s not the case that their valuations are driven by their balance sheets or profitability, more their driven by their vision and their market leading position in their specific niche. Facebook mixes business with pleasure with new ad model 20 August 2012, 11:48AM Tweet Ever been in a situation when you thought you were having a friendly chat, and then it turned out someone was trying to sell you something? Not a company you'd want to do business with. A day in the life of Twitter [Infographic] 20 August 2012, 10:36AM Tweet Great infographic here from Diffbot breaking down all that is being shared on Twitter after it took a look at 750,000 tweets. For instance as many as 36% of tweets include an image and only 16% an article — thought that would be higher. What a Facebook 'Want' button would be worth to brands 20 August 2012, 10:06AM Tweet Last month there were reports that Facebook could be considering rolling out a ‘Want’ button, which could have significant implications for brands and businesses using the social network. The ‘Want’ button would be the first step on the road to introducing social commerce within Facebook and would be a welcome addition to the humble ‘Like’ button”. What Team GB's Tom Daley, Gemma Gibbons and Paul Drinkhall can teach us about the first social media Games 17 August 2012, 2:16PM Tweet London 2012 has been widely described as 'the first social media Games' and the way in which Team GB athletes used Twitter to connect directly with their fans and increase their marketability was almost as interesting as the battles for Gold, Silver and Bronze medals. The 10 most useful new social media tools of 2012 17 August 2012, 11:12AM Tweet I’m a little partial to round-up posts about the latest and greatest social media tools. I get a lot out of compiling these posts as it helps me stay on top of the best ways to to do my day job and hopefully they come in handy for you too. Twitter makes sweeping changes to its API - is it control freakery? 17 August 2012, 10:24AM Tweet Twitter have announced some significant changes, being brought into to version 1.1 of their API. The most controversial of these is the setting of an effective limit on how many users a third party client can have. Obama campaign failing to use the 'social' part of social media in election campaign 17 August 2012, 9:25AM Tweet No surprise to read that Barack Obama’s campaign is way out in front in terms of digital campaigning; posting nearly four times more content than Mitt Romney’s campaign, but what may raise eyebrows is that neither campaign engages in much dialogue online. Facebook shares hit a new low as share lockout ends 16 August 2012, 4:00PM Tweet UPDATE - Shares in Facebook hit a new low last night as they ended closing 6.2% down at $19.87 following the end of the share lockout. The latest drop means that shares in the social network at now worth half of what they were when it floated on the Nasdaq at an IPO price of $38. BR Insight Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast) The rapid growth of online behavioural targeting and powerful mobile dev... Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports) As an event organiser, your customer database is the most important tool... IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast) From email marketing to social media and mobile, the opportunities for r... Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports) Today's digital landscape is littered with an array of touchpoints and d... Brand Management: What's the bottom line? (Expert Reports) So as Barclay’s take a pasting and Samsung gather momentum in Appl... Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast) - Fully leverage your Facebook business page and ad products to connect ... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders