Wednesday 22 August 2012

Media AM - Tetley claims media first on 4oD, Desmond wins against Camelot, Dave to install chairs in Burton Menswear, new appointments at Vodafone and A&N, Cricket to trial moving digital ad displays

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Media AM Bulletin
 
 
 
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Tetley: 'pause for a cuppa' campaign
Tetley claims media first with 4oD pause ads
Daniel Farey-Jones, 22 August 2012

Tetley ads that invite viewers to "Make time. Make Tetley" will appear...

  
Richard Desmond: launched the Health Lottery in October last year
Richard Desmond wins out against Camelot
22 August 2012

Camelot today (22 August) suffered a defeat in the High Court over...

  
Dave: installs 'man chairs' in Burton stores
Dave to install 'man chairs' in Burton Menswear
Matthew Chapman, 22 August 2012

Dave is installing "man chairs" in Burton Menswear stores to provide shoppers...

  
Susan Aubrey-Cound: to head ecommerce operation at A&N Media
A&N Media appoints former top M&S director to ecommerce role
John Reynolds, 22 August 2012

A&N Media, publisher of the Daily Mail, has appointed former Marks &...

  
Vodafone: appoints Brian Bloomer as group media planning manager
Research in Motion's media strategy director heads to Vodafone
Sarah Shearman, 22 August 2012

Brian Bloomer, Research in Motion's media strategy director for EMEA, is joining...

  
Boundary change: cricket authorities set to trial digital ad displays at Cardiff this week
Cricket to trial moving digital ad displays
Daniel Farey-Jones, 22 August 2012

Dynamic digital ads will scroll around the field for the first time...

  
*   Also in the News
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Channel 4 to sponsor Sport's Paralympics content
Nick Batten, 21 August 2012
IPA raises concerns over Global/GMG merger
Maisie McCabe, 21 August 2012
C4 Paralympic ad slots attract big advertisers
Maisie McCabe, 21 August 2012
Twitter aims for rapid expansion in UK with sales team boost
Sarah Shearman, 21 August 2012
Johnston Press print revenue fall dwarfs digital rise
Daniel Farey-Jones, 21 August 2012
Emporio Armani Diamonds to sponsor MTV Brand New for 2013
Maisie McCabe, 21 August 2012
 
 
Blogs
I was wrong about The News on Sunday
John Reynolds

Will Richard Desmond be tempted to flog off the Daily Star Sunday to former Sunday...

Are we tiring of celebrity culture?
Julia Faulks

It's that time of year again - The X Factor starts this weekend and the...

Digital reading is really arousing interest
John Carroll

I'm not sure I want to be sexually aroused on the train on my way...

The heavy-hand of LOCOG
Ivan Clark

What an extraordinary Olympics, for team GB, people GB and LOCOG. The sponsors seem...

Olympics 2012: Engaging New Media
Louise Brice

How is it for you? Here are some quick stats.. Peak BBC audience figures...

Microsoft’s Outlook.com could be winner
John Reynolds

Microsoft's new email service Outlook.com looks good, modern, uncluttered and will no doubt confine sister-service...

Digital takes gold medal at Rajars
James Matheson

One of the most interesting themes to come out of this quarter's RAJAR results was...

One Screen Or Two?
David Brennan

One of the most frequent questions I am asked these days, when I am presenting...

 
 
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