Friday, 3 August 2012

Marketing Daily - Olympic sponsor John Lewis latest victim of 2012 'ghost town'; plus Oddbins, Olympics, NatWest and O2

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
Olympic sponsor John Lewis latest victim of London 2012 'ghost town'
Matthew Chapman,
03 August 2012
 

John Lewis has blamed a slump in sales at its Oxford Street...

John Lewis: Oxford Street store
 
 
Oddbins escapes legal action from 2012 organisers
John Reynolds,
03 August 2012
 

Oddbins has escaped legal action from London 2012 organisers over its controversial...

Oddbins: ads escape legal action
 
 
Industry view: Will Opening Ceremony boost Britain's appeal abroad?
Ed Owen,
03 August 2012
 

Only one country could call on Bean, Bond and the Queen to...

David Leslie, Tom Adams,Abi Comber, Tom Rees and Peter Duffy
 
 
Why PRs are gatecrashing the marketing party
Suzy Bashford,
03 August 2012
 

With the recent spate of PRs landing top marketing jobs at brands...

Why PRs are gatecrashing the marketing party
 
 
Curation - the art of sharing
George Nimeh,
03 August 2012
 

As sharing and information overload abound, curation is becoming an art form....

Curation - the art of sharing
 
 
NatWest IT disaster to cost £125m
Loulla-Mae Eleftheriou-Smith,
03 August 2012
 

RBS has set aside £125m to cover the cost of its IT...

NatWest IT disaster to cost £125m
 
 
O2 parent starts marketing Skype rival
Sarah Shearman,
03 August 2012
 

Telefónica Digital, the telecoms giant's digital business division, has launched the first...

TU Me: animated film explains the service
 
 
E.ON overhauls digital presence
Sarah Shearman,
03 August 2012
 

Energy company E.ON has overhauled its digital presence as part of a...

E.ON: overhauls website
 
 
 
 
Blogs
 
 
Older, Wiser, Consumer
Jonathan Weeks
 

More attention needs to be paid to the older consumer starting now, as it's not...

 
 
Why do so many people find charity advertising upsetting?
Mark Tomkins, TDA
 

Tom de Castella's latest article on BBC News Magazine is rather revealing. It references a...

 
 
Helen Edwards: Civil brands engineer a third way
Helen Edwards
 

In the late 60s, when the hippy-commune culture was at its zenith, a young ecologist wrote an essay that would...

 
 
Greggs should take a lesson from McDonald’s in diversity
John Reynolds
 

It's an easy target, the identikit make-up of UK PLC boardrooms: largely middle-aged white males,...

 
 
The lessons for all marketers from the banking crisis
Paul Frampton
 

Just when a glimmer of stability seemed to be returning to the financial services sector,...

 
 
 
 
 
 
Whitepapers
 
 
IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)
 
From email marketing to social media and mobile, the opportunities for r...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Your Bespoke Facebook Report: How do you measure up to your competitors? (Expert Reports)
 
Facebook pages offer a wealth of opportunities for marketers to build en...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
 
 
Jobs of the Week

Senior Marketing Consultant, Badenoch & Clark £330 - £360 per day, West London

Marketing Support Assistant, Badenoch & Clark £28000 - £33000 per annum, City of London

Creative Director - International Comms Agency - Surrey, WE ARE THOMAS £60-80k plus benefits, South East Surrey area

Senior Account Manager, Source £30000 - £40000 per annum, London

Copywriter / Midweight / B2B, David Thatcher Recruitment c£35k, London and Surrey

Junior Digital Project Manager, Red Sofa London £22000 - £25000 per annum + benefits, London

Digital Account Manager, Michael Page Agency £28000 to £30000 per annum, Leeds

Account Director, Periscope Recruitment LLP £50000.00 - £55000.00 per annum, West End

PR SAD or Ass Dir, Big Brand Consumer, £70k #pr, Blue Skies Marketing Recruitment £50000 to £70000 per annum, London

Western Europe Digital Community Manager, Nike Europe Competitive, Amsterdam, Netherlands

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