Friday 17 August 2012

Global Bulletin from Brand Republic - New York Times, Motorola, GroupM, HTC, Aegis

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Global bulletin
Latest news
The New York Times names Mark Thompson as chief executive
The New York Times names Mark Thompson as chief executive
by Gordon MacMillan
15 August 2012, 09:00AM
The New York Times has appointed outgoing BBC director general Mark Thompson as its new president and chief executive after months of speculation.
Google to cut 4,000 Motorola staff and close global offices
Google to cut 4,000 Motorola staff and close global offices
by Matthew Chapman
13 August 2012, 09:25AM
Google has told staff at Motorola Mobility, the phone manufacturer it acquired in May, that it will cut 4,000 jobs and close a third of its 94 offices, according to reports.
GroupM appoints Rob Norman as global digital chief
GroupM appoints Rob Norman as global digital chief
by Nick Batten
15 August 2012, 04:25PM
Rob Norman, the GroupM North America chief executive and GroupM Interaction global chief executive, has been promoted to the new role of chief digital officer, triggering a change of global chief executive at Maxus.
HTC launches £100m global media consolidation
HTC launches £100m global media consolidation
by Katherine Levy
16 August 2012, 08:00AM
HTC, the Taiwanese smartphone manufacturer, is holding a review of its estimated £100 million global media planning and buying account.
Aegis shareholders approve sale to Dentsu
Aegis shareholders approve sale to Dentsu
by Maisie McCabe
17 August 2012, 01:30PM
Dentsu's £3.16bn takeover of Aegis Group, owner of the networks Carat and Isobar, moved closer to completion yesterday when Aegis' shareholders voted overwhelmingly in favour of the deal.
General Motors' Joel Ewanick: the pros and cons of 'superstar' marketers
General Motors' Joel Ewanick: the pros and cons of 'superstar' marketers
by Jane Simms
16 August 2012, 11:00AM
High-profile marketers are attractive to brands, but the ego must be left at the door
Also in the news
Tobacco giants lose Australian ruling on plain cigarette packaging
by Matthew Chapman, 15 August 2012, 12:20PM
Guinness celebrates Arthur's Day in global ad
by Loulla-Mae Eleftheriou-Smith, 17 August 2012, 09:38AM
VisitScotland seeks agency for global creative account
by Maisie McCabe, 16 August 2012, 10:35AM
Nike 'greatness anywhere' by Wieden & Kennedy Portland
by , 15 August 2012, 03:39PM
CNBC hires Webby as senior vice-president of sales
by Mark Banham, 16 August 2012, 10:49AM
Comedy Central 'siesta' by Wieden & Kennedy São Paulo
by , 14 August 2012, 03:21PM
From Singapore - Chris Reed on partnership marketing
Premiership teams & leading brands miss Asian marketing goals
15 August 2012, 1:09AM
Apple's core marketing strategy is free partnerships
13 August 2012, 12:57AM
Kellogg's wakes up to loyalty
03 August 2012, 3:43AM
The BR News Blog
Voters turn on but tune out political ads
15 August 2012, 8:59AM

The Financial Times is reporting that US voters are becoming oblivious to political ads that are dominating the airwaves during the run up to the November presidential election.

It says that nearly a third of likely voters had not watched live television in the past seven days, according to a June poll conducted by Say Media done in conjunction with political ad consultancies and pollsters representing Democrats and Republicans.

Read more »

NBC London 2012 is most watched in US history as criticism mounts of zero Paralympic coverage
14 August 2012, 11:17AM

NBC reports record figures for London2012 despite #NBCfail social media attacksDespite high levels of criticism over its coverage NBC’s Olympic’s have become the most-watched TV event in US history.

The success of its coverage matched that of the BBC which delivered the biggest national television event since current measuring systems began with 51.9m or 90% of the UK population watching at least 15 minutes of coverage.

Read more »

Global Voices - posts from around the world

"Try before you buy" client-agency relationships?
16 August 2012, 5:06PM
Peak SMS moments during the Olympics
16 August 2012, 9:58AM
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