Thursday 23 August 2012

Digital AM - Aero, Sainsbury's, Google, Proximity, Universal

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Digital AM
Latest news
JWT London wins Aero digital brief
JWT London wins Aero digital brief
by Jeremy Lee
23 August 2012, 11:10AM
JWT London has landed the digital account for the Nestle chocolate brand Aero.
Sainsbury's to follow Tesco into online film market
Sainsbury's to follow Tesco into online film market
by Sarah Shearman
23 August 2012, 12:01AM
Sainsbury's is moving into the video-on-demand market with a new film service to take on Tesco's Blinkbox, as well as offering pure-play services such as Amazon's LoveFilm and Netflix.
Google expands TrueView skippable ads to mobile
Google expands TrueView skippable ads to mobile
by Sarah Shearman
23 August 2012, 11:20AM
Google has started rolling out its skippable ad format TrueView to YouTube on mobile, as it moves to capitalise on the upsurge of consumers streaming video on their devices.
Digital gaining on newspapers faster than thought
Digital gaining on newspapers faster than thought
by Daniel Farey-Jones
23 August 2012, 09:35AM
This year, not the next, will be the point at which digital overtakes newspapers' share of the global advertising market to become the second largest medium, according to the latest spending forecast from Carat.
Proximity scoops Clearblue digital
Proximity scoops Clearblue digital
by Sara Kimberley
23 August 2012, 11:15AM
Clearblue, the pregnancy and fertility products brand, has appointed Proximity London to handle its global digital account.
Universal partners Spil Games for ParaNorman launch
Universal partners Spil Games for ParaNorman launch
by Matthew Chapman
23 August 2012, 11:10AM
Universal Pictures has partnered with social gaming platform Spil Games in a six-figure deal aimed at promoting animated zombie comedy 'ParaNorman'.
BD Network wins Ocado campaign brief
BD Network wins Ocado campaign brief
by Daniel Farey-Jones
22 August 2012, 02:50PM
Online grocer Ocado has appointed BD Network to produce creative work for an advertising campaign in the autumn, stressing its product quality, service and difference to established supermarkets.
Also in the news
Tetley claims media first with 4oD pause ads
by Daniel Farey-Jones, 22 August 2012, 11:25AM
A&N Media appoints former top M&S director to ecommerce role
by John Reynolds, 22 August 2012, 10:05AM
Thomson trial to welcome holiday makers via Google+
by Loulla-Mae Eleftheriou-Smith, 22 August 2012, 09:36AM
Prostate Cancer UK enlists bloggers to reach football fans
by Loulla-Mae Eleftheriou-Smith, 22 August 2012, 08:50AM
From the blogs
McDonald's suspends purchases of beef after slaughter house exposed in shocking video
@gordonmacmillan
23 August 2012, 10:48AM
Why we need new metrics for social media
@gordonmacmillan
23 August 2012, 9:41AM
Flash your cash
Greg Taylor
23 August 2012, 9:41AM
Running Social Media Competitions: 5 Things to Consider
Peter Wood
23 August 2012, 9:10AM
Tweet this and you may be surprised what kind of social media animal you are.
Chris Arnold
23 August 2012, 8:30AM
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