Friday, 3 August 2012

Digital AM - E.ON, Telefonica Digital, Campaign Viral Chart

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Digital AM
Latest news
E.ON overhauls digital presence
E.ON overhauls digital presence
by Sarah Shearman
03 August 2012, 10:50AM
Energy company E.ON has overhauled its digital presence as part of a wider strategy to reset its relationship with customers and communicate its sustainability initiatives.
O2 parent starts marketing Skype rival
O2 parent starts marketing Skype rival
by Sarah Shearman
03 August 2012, 09:00AM
Telefónica Digital, the telecoms giant's digital business division, has launched the first campaign for its new mobile calling app TU Me, bringing it up against Microsoft's Skype.
Coding: Moving beyond men in pants
Coding: Moving beyond men in pants
by Nicola Clark
01 August 2012, 11:30AM
In an 'always-on' world, brand marketers simply cannot afford to have zero knowledge of the code that underpins the digital ecosystem, writes Nicola Clark.
Campaign Viral Chart: Zombies rule in Walking Dead ad
Campaign Viral Chart: Zombies rule in Walking Dead ad
by Ben Hall
03 August 2012, 09:55AM
An experimental ad for US drama 'The Walking Dead', created by Thinkmodo, has been shared more than any other ad this week, knowing DC Shoes from the top spot.
Brand Barometer: Social media performance of Nike
Brand Barometer: Social media performance of Nike
by Gemma Charles
01 August 2012, 12:00AM
A look at the performance of Nike in social media over the past four months.
Death and the digital afterlife
Death and the digital afterlife
by Nicola Clark
01 August 2012, 11:00AM
Brands need to do more to consider how consumers are affected by the 'digital afterlife', and take steps to make it an easier situation for the bereaved to navigate, writes Nicola Clark.
Also in the news
Fortune Cookie acquired by WPP's Possible Worldwide
by Ed Owen, 02 August 2012, 04:05PM
Wiggins' gold provides another Olympic tweet moment
by Sarah Shearman, 02 August 2012, 11:25AM
Wonga counters 'hyperbole' with online debate platform
by Alex Brownsell, 02 August 2012, 09:00AM
Department of Health plots direct and digital consolidation
by Campaign Staff, 02 August 2012, 07:30AM
From the blogs
How are brands engaging on Facebook during the Olympics?
Alison Battisby
03 August 2012, 10:15AM
Shell power - still no match for social media
Mark Stringer
03 August 2012, 9:00AM
Watching the US Presidential election online
Charlotte Henry
03 August 2012, 8:30AM
Tim Berners-Lee talks Olympics and web freedom
@gordonmacmillan
03 August 2012, 8:00AM
Do cobblers' shoes need reheeling?
Rachel Brushfield
03 August 2012, 5:22AM
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