Thursday, 9 August 2012

Marketing Daily - Unilever ends Tate patronage to focus on sustainability plan; plus Starbucks, O2, Greggs, and Tetley Tea

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
Unilever ends Tate patronage to focus on sustainability plan
Loulla-Mae Eleftheriou-Smith,
09 August 2012
 

Unilever is ending its 12-year sponsorship of Tate Modern's turbine hall, which...

Tate Modern: Sunflower Seeds by Ai Weiwei (picture credit: Loz Pycock)
 
 
Starbucks invests in mobile payments with Square deal
Sarah Shearman,
09 August 2012
 

Starbucks has struck a deal to integrate the technology of Square, the...

Starbucks: introduced mobile payments into the UK this year via an iPhone app
 
 
Top 10 most-shared Usain Bolt ads of all time
Sara Kimberley,
09 August 2012
 

As Usain Bolt prepares to take centre stage again in the 200-metres...

Usain Bolt: stars in Virgin Media campaign
 
 
Tetley TV ad drops Tea Folk
John Reynolds,
09 August 2012
 

Tetley's latest TV campaign, created by Dare, airs for the first time...

Tetley: tea brand rolls out TV activity
 
 
Google takes aim at Apple with Siri voice search rival
Sarah Shearman,
09 August 2012
 

Google is launching a voice search tool as part of its iOS...

Google: launching voice search tool to rival Apple's Siri
 
 
Unilever sends ice cream ads to O2 customers
Loulla-Mae Eleftheriou-Smith,
09 August 2012
 

Unilever is accompanying its sponsorship of O2's free Wi-Fi service landing page...

O2 Wi-Fi: Wall's targets consumers via thermal proximity messaging in London
 
 
Greggs launches hunt for brand superfans
Sarah Shearman,
09 August 2012
 

Greggs has launched a competition to identify its most passionate fans in...

Greggs: pushing on from half a million Facebook fans
 
 
 
Also in the News
 
Shrinking DVD and CD sales push HMV into £38.6m loss
Daniel Farey-Jones,
09 August 2012
 
Cathedral City unveils first ad in three years
Sara Kimberley,
09 August 2012
 
Sky wins legal appeal on Sky Sports pricing
Maisie McCabe,
08 August 2012
 
 
 
Blogs
 
 
It’s time to play the role of the VC within your digital marketing team
Brand Learning
 

This post is provided by Stephen Ingram, Digital Development Director at Brand Learning ,...

 
 
What can sporting heroes teach us about business?
Fiona McAnena
 

Sir Matthew Pinsent is a very big man, with a big voice, and when he...

 
 
Who Can Answer The Jessica Ennis Question?
Unofficial Partner
 

What's she worth? This question follows every major sporting triumph. Over the past...

 
 
Older, Wiser, Consumer
Jonathan Weeks
 

More attention needs to be paid to the older consumer starting now, as it's not...

 
 
Why do so many people find charity advertising upsetting?
Mark Tomkins, TDA
 

Tom de Castella's latest article on BBC News Magazine is rather revealing. It references a...

 
 
 
 
 
 
Whitepapers
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)
 
From email marketing to social media and mobile, the opportunities for r...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
 
 
Jobs of the Week

Studio Manager, David Thatcher Recruitment .£35-40k, SMB

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Marketing Manager - progressive law firm, Zodo competitive salary and package, Basingstoke, Hampshire

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AM/SAM - Boutique integrated consultancy, Twist Recruitment £30000 - £35000 per annum + benefits, City of London

Digital Brand Manager, Michael Page Digital £35000 to £45000 per annum, Slough

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Web Analytics Analyst, Michael Page Digital £30000 to £35000 per annum, West End

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