| Latest news | |  | | | | | Jessica Ennis could net £3m a year in sponsorship deals following her Olympic success while long-jump Olympic champion Greg Rutherford is also set to attract sizeable interest, according to marketing experts. | | |  | | | | | Tesco Bank has intensified competition with traditional banks by launching a mortgage range that will reward Clubcard holders with one point for every £4 of mortgage repayments. | | |  | | | | | Mo Farah, the British long-distance runner who won gold in the 10,000 metres at the Olympic Games on Saturday night delivered an audience of 17.1 million viewers, the highest audience so far. | | |  | | | | | LG Electronics wants to make social networking better with an app that allows viewers to view their Facebook newsfeed in 3D. | | |  | | | | | Publicis Groupe has denied a report that it had been working with a group of banks on a $6bn ($3.8bn) bid for Interpublic (IPG), which would put it ahead of Omnicom as the world's second-largest advertising group. | | |  | | | | | Kerry Foods former marketing chief Kelly Rafferty is taking up a senior marketing role at Kraft, to work on Milka, its flagship chocolate brand. | | |  | | | | | Martine Ainsworth-Wells, who as marketing director of London & Partners is deploying new ads to encourage Britons into the capital, has sought to dispel its "ghost-town" label, claiming visitor levels are as anticipated and spending has recovered. | | |  | | | | | Amazon has revealed that its sales of ebooks have overtaken those of its printed books in the UK. | | | | | Opinion | |  | | | | | Time-poor families deeply value the role of shared entertainment in their lives. As well as fulfilling emotional needs, entertainment also offers the potential to deliver emotional connections, writes Bobi Carley, commercial director, Disneymedia+. | | |  | | | | | As communications experts, we should be leading the way in the most productive use of language, writes Adele Meer, planner, AIS London. | | | | | Intelligence | |  | | | | | With the recent spate of PRs landing top marketing jobs at brands such as AOL and Nintendo, is the role of the classic marketer under threat? | | |  | | | | | Has the broadcaster got its digital media act together, Alasdair Reid asks. | | | | | | |
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