Wednesday, 8 August 2012

Marketing Daily - Coca-Cola's global Olympic marketing boss reflects on the London 2012 Games so far; plus Nivea, Cancer Research UK, Kraft, and BP

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
VIDEO: Q&A with Coke's global Olympics marketer
Loulla-Mae Eleftheriou-Smith,
08 August 2012
 

Claudia Navarro, Coca-Cola's global director of marketing for the Olympic Games, speaks...

Claudia Navarro: Coca-Cola's global director of marketing for the Olympic Games
 
 
Nivea drops Rihanna for being too raunchy
John Reynolds,
08 August 2012
 

Nivea has dropped Rihanna as a brand ambassador, deeming her too raunchy...

Rihanna: fronted Nivea's 100 years Skincare For Life campaign
 
 
Cancer Research UK gets a brand refresh
Loulla-Mae Eleftheriou-Smith,
08 August 2012
 

Cancer Research UK is ramping up its marketing efforts this September with...

Cancer Research UK: unveils new logo as part of brand refresh
 
 
Kraft appoints 19-year veteran to head up UK and Ireland business
John Reynolds,
07 August 2012
 

Kraft has appointed internal candidate Maurizio Brusadelli to the top job in...

Maurizio Brusadelli: lands promotion at Kraft
 
 
BP and EDF targeted by spoof newspaper
Loulla-Mae Eleftheriou-Smith,
08 August 2012
 

Olympic sponsors BP and EDF have been targeted by a spoof newspaper...

London Late: launches around the Games
 
 
Littlewoods dresses up Coleen Rooney to celebrate 80 years of catalogues
Matthew Chapman,
07 August 2012
 

Littlewoods has recreated its most "iconic" catalogue covers from the past eight...

Littlewoods: Coleen Rooney features in modern versions of catalogue covers
 
 
 
Also in the News
 
H&M swimwear campaign escapes ban despite flurry of complaints
John Reynolds,
08 August 2012
 
Bud '66' sponsors NME app and video content
Nick Batten,
08 August 2012
 
Guardian launches personal music playlist app
Sarah Shearman,
08 August 2012
 
 
 
Blogs
 
 
What can sporting heroes teach us about business?
Fiona McAnena
 

Sir Matthew Pinsent is a very big man, with a big voice, and when he...

 
 
Who Can Answer The Jessica Ennis Question?
Unofficial Partner
 

What's she worth? This question follows every major sporting triumph. Over the past...

 
 
Older, Wiser, Consumer
Jonathan Weeks
 

More attention needs to be paid to the older consumer starting now, as it's not...

 
 
Why do so many people find charity advertising upsetting?
Mark Tomkins, TDA
 

Tom de Castella's latest article on BBC News Magazine is rather revealing. It references a...

 
 
Helen Edwards: Civil brands engineer a third way
Helen Edwards
 

In the late 60s, when the hippy-commune culture was at its zenith, a young ecologist wrote an essay that would...

 
 
 
 
 
 
Whitepapers
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)
 
From email marketing to social media and mobile, the opportunities for r...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
 
 
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