Monday, 6 August 2012

The Wall > Olympic fandom, how the games are impacting Facebook fan engagement

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Olympic fandom, how the games are impacting Facebook fan engagement
06 August 2012, 2:32PM

The Olympics is the most diverse of all sporting events with over 10,500 athletes competing in 301 events across 33 different sports. Some of these Olympians are giving big brands a run for their money when it comes to Facebook fan engagement.

How Syrians on both sides are using social media as part of their fight
06 August 2012, 2:01PM

Some interesting examples here of how both sides are using social media in the battle for Syria.

Particularly striking is how Instagram is being used the the opposition to document the fighting.

Bolt Claims Twitter Gold [infographic]
06 August 2012, 11:31AM

Usain Bolt's victory in Sunday night's 100 meter final saw twitter reaction peak 33 seconds after his lightening 9.63 second Olympic victory with 2,360 tweets per second.

Tweets per minute peaked at 105,000 - four times the peak level witnessed during the opening ceremony according to Starcom MediaVest Group's analysis using EchoScreen.

To stimulate G+, Google needs to build the next TweetDeck
06 August 2012, 10:07AM

Google+ is like a remote tropical island. Glorious white sand, perfect clear waves lapping against the shore… and yet, to ships sailing by, seemingly deserted. While I probably wouldn't include myself in the tribes of natives that seem to have really embedded themselves at home on the platform, I do feel it's a tool with some smart design behind it — and an initiative that's working really hard to create a meaningful role in people's everyday lives.

One of Twitter's most followed MPs Louise Mensch resigns
06 August 2012, 8:30AM

One of Twitter’s most talked about and followed MP’s Louise Mensch, the Conservative member for Corby and East Northamptonshire, has suddenly resigned this morning.

The Northamptonshire Telegraph broke the story earlier this morning.

The First Social Gold Medallists
06 August 2012, 7:20AM

Bradley Wiggins races to gold in the time trials (photo by David Iliff. License: CC-BY-SA) Read more: http://wallblog.co.uk/2012/08/02/twitter-olympics-twitter-explodes-in-celebration-as-wiggins-takes-gold-infographic/bradleywiggingslondon2012/#ixzz22kS7gQavWhile we’re still looking at the figures for “Super Saturday’ gold medal bonanza we have been looking at Gold Rush Wednesday"; "Wiggold"; and "Golden Girls" were just some of the headlines that adorned Thursday's papers as Team GB, led by Helen Glover, Heather Stanning and Bradley Wiggins, secured its first gold medals of the Olympic Games. However, in the wake of this being the first "Social Olympics", who were the big winners of the last couple of days on social media, both in Team GB and beyond?

How are brands engaging on Facebook during the Olympics?
03 August 2012, 10:15AM

Are endless pictures of beach volleyball players and pretty Instagram shots of the Olympic stadium at night flooding your social media newsfeeds too?

As this is the first social media Olympics, it's understandable that everyone has gone slightly mad with the #London2012 hashtag and the lucky ones with golden tickets to Olympic events are bragging on Facebook.

Shell power - still no match for social media
03 August 2012, 9:00AM

Greenpeace: rolls out spoof Shell adThose who understand how to navigate the digital environment possess great power - but knowing how to harness that power is another skill in itself. Recently, Shell felt the full force of social media, when Greenpeace, together with The Yes Men Group, mounted a plan of attack.

Watching the US Presidential election online
03 August 2012, 8:30AM

With the GOP candidate firmly in place, the US Presidential election is beginning to hot up, especially in the digital and social media space.

Earlier this week we looked at the new socially integrated apps both candidates had launched on The Wall, and from now on we will be regularly covering the online developments in the campaign.

Tim Berners-Lee talks Olympics and web freedom
03 August 2012, 8:00AM

Sir Tim Berners-Lee was interviewed by Kristie Lu Stout on CNN International yesterday and is really worth taking a look at.

He talks about the London Olympics Opening Ceremony, and the wonderful starring role he had, web freedom and censorship, access to the web and the issues around paying for content, among many other things.

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