Wednesday, 1 August 2012

Digital AM - Microsoft, Aegis, The Daily, Agent Provocateur, Benetton

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Digital AM
Latest news
Microsoft scraps Hotmail and relaunches it as Outlook.com
Microsoft scraps Hotmail and relaunches it as Outlook.com
by Sarah Shearman
01 August 2012, 10:50AM
Microsoft has scrapped its email brand Hotmail and has unveiled a preview of a revamped, more "modern" version, dubbed Outlook.com.
Aegis buys I Spy and Data2Decisions
Aegis buys I Spy and Data2Decisions
by Sarah Shearman
01 August 2012, 09:25AM
Aegis's performance marketing agency iProspect has acquired search and social agency I Spy for an undisclosed sum, while Aegis has also acquired analytics agency Data2Decisions (D2D).
Rupert Murdoch's Daily to axe 50 staff
Rupert Murdoch's Daily to axe 50 staff
by John Reynolds
01 August 2012, 10:51AM
The Daily, Rupert Murdoch's tablet publication, is cutting nearly one third of its 170 staff in a cost-saving move, just 18 months since its high-profile launch.
Agent Provocateur blasted for exposing children to fetish gear
Agent Provocateur blasted for exposing children to fetish gear
by Matthew Chapman
01 August 2012, 08:21AM
Agent Provocateur has drawn the wrath of the advertising watchdog for exposing children to a video of women in fetish gear terrorising a half-naked woman in a nightgown.
Benetton to launch European e-commerce site
Benetton to launch European e-commerce site
by Matthew Chapman
01 August 2012, 08:30AM
Italy's United Colors of Benetton will launch its first ever e-commerce site this month, putting digital at the forefront of its strategy amid falling revenues.
William Hill cranks up focus on social media
William Hill cranks up focus on social media
by John Owens
31 July 2012, 05:36PM
Bookmaker William Hill has called in external social media expertise as the company focuses on expanding its online empire internationally.
DCM and Primesight roll out interactive cinema six-sheets
DCM and Primesight roll out interactive cinema six-sheets
by Loulla-Mae Eleftheriou-Smith
01 August 2012, 10:30AM
Outdoor media company Primesight is installing 100 interactive six-sheet panels in 100 Cineworld, Odeon and Vue theatres in a tie-up with cinema sales house DCM.
Ad watchdog bans PepsiCo soft drink ad
Ad watchdog bans PepsiCo soft drink ad
by Loulla-Mae Eleftheriou-Smith
01 August 2012, 11:30AM
PepsiCo International has been rapped by the Advertising Standards Authority (ASA) for a "harmful" and "irresponsible" digital ad campaign for its Mountain Dew Energy drink.
Also in the news
Magners funds Maccabees music video in Vevo partnership
by Sarah Shearman, 31 July 2012, 12:00PM
Cheil UK hires first digital creative director
by Matthew Chapman, 31 July 2012, 12:15PM
Yahoo's interim CEO Ross Levinsohn departs
by Sarah Shearman, 31 July 2012, 09:08AM
Vitaminwater Facebook app helps 'skip the dip'
by Daniel Farey-Jones, 30 July 2012, 12:40PM
From the blogs
Which Olympic Nation tops the table with Facebook Fans?
Jamie Riddell
01 August 2012, 9:35AM
Is it right to arrest Twitter trolls?
Steve Richards
01 August 2012, 9:34AM
Trolling visualised: Top 150 words from 2051 tweets by @Rileyy_69
@gordonmacmillan
01 August 2012, 9:13AM
Manteresting
Greg Taylor
01 August 2012, 8:48AM
Why do so many people find charity advertising upsetting?
Mark Tomkins, TDA
01 August 2012, 8:40AM
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