| Latest news | |  | | | | | GroupM has revised its forecast for this year's growth in global adspend down from 6.3% to 5.1% after the economic outlook became more uncertain, and has raised its digital spend forecast. | | |  | | | | | Google has reported a double-digit rise in net income to $2.79bn (£1.8bn) in the second quarter of 2012 as the UK's contribution grew 20% year on year to $1.2bn. | | |  | | | | | O2 is opening up its location-based offers service Priority Moments to small businesses, to "take our relationship with customers deeper," according to Sally Cowdry, the brand's marketing chief. | | |  | | | | | An industrial correspondent has defended a powerful union for announcing plans to go on strike on the eve of the Olympics. | | |  | | | | | Haymarket's FourFourTwo was triumphant at last night's Association of Online Publishing Awards, winning the coveted Grand Prix Prize, for its Stats Zone app, along with gons for best use of mobile and best innovation award. | | |  | | | | | Riding the coat-tails of the summer boom in Carlie Rae Jepsen lip-sync videos, the 'Sesame Street' "share it maybe" ad starring Cookie Monster takes this week's second most-shared slot. | | |  | | | | | Publicis Groupe has reported a 19.6% rise in first-half pre-tax profits to €384m (£300m), despite the loss of the General Motors (GM) media contract and a slowdown in organic growth. | | |  | | | | | Yahoo appoints Google veteran Marissa Mayer to the vacant role of chief executive while parting company with UK sales chief Steve Brown in this week's round-up of people moves across advertising, marketing and media. | | |  | | | | | Apple has been ordered by a High Court judge to run newspaper ads and a homepage notice stating that Samsung Electronics did not copy designs for the iPad. | | | | | Opinion | |  | | | | | A metric to demonstrate influence is critical as brands diverge across platforms, writes Abby Carvosso, managing director, Bauer Media lifestyle magazines. | | |  | | | | | Twitter is changing and offering marketers the tools they need to better target users, writes Philip Dyte, paid social media planner, iProspect. | | | | | Intelligence | |  | | | | | The instinct of troubled brands such as Barclays might be to keep a low profile, but eventually marketers need to enter the fray. | | |  | | | | | Do recent findings suggest shops not doing enough or marketers under pressure, John Tylee asks. | | | | | | | Latest jobs | | | | | |  | | |
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