Thursday 19 July 2012

Data & Direct Bulletin from Brand Republic - Publicis Chemistry, Karmarama, behavioural advertising, Yahoo, VCCP

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Publicis Chemistry scoops Gatwick Airport ad account
Publicis Chemistry scoops Gatwick Airport ad account
by Sara Kimberley
19 July 2012, 11:25AM
Gatwick Airport has appointed Publicis Chemistry to handle its advertising account.
Karmarama adds to management line-up
Karmarama adds to management line-up
by Anne Cassidy
19 July 2012, 11:50AM
Karmarama has bolstered its management line-up following the merger with its sister shop Crayon.
Trade bodies ready consumer campaign on behavioural advertising
Trade bodies ready consumer campaign on behavioural advertising
by Sarah Shearman
18 July 2012, 11:30AM
European advertising industry bodies are preparing to launch a pan-European consumer advertising campaign to boost education and awareness about online behavioural advertising.
Yahoo restructures in UK and parts with sales director Brown
Yahoo restructures in UK and parts with sales director Brown
by Sarah Shearman
18 July 2012, 08:30AM
Yahoo has internally announced a restructure of its UK business and is to part ways with its sales director Steve Brown, in the same week it has named its new chief executive.
VCCP launches data consultancy
VCCP launches data consultancy
by Daniel Farey-Jones
16 July 2012, 11:28AM
The VCCP Partnership has launched a data consultancy called Conduit, which will be led by founding partners Peter Worster and Simon Spyer.
Facebook study analyses retail brands' use of platform
Facebook study analyses retail brands' use of platform
by Sarah Shearman
18 July 2012, 09:00AM
Retail brands can benefit from greater reach on Facebook by targeting their fans' friends, while paid-for ads on the social network have "substantial uplift" in driving visits to their sites and sales, according to new research from comScore.
Nectar readies daily deals service
Nectar readies daily deals service
by Sarah Shearman
13 July 2012, 12:45PM
Nectar, the 10-year-old card loyalty scheme, is entering the increasingly crowded daily deal market with the launch of its own discount service.
Guardian partners with audience targeting specialist
Guardian partners with audience targeting specialist
by Daniel Farey-Jones
17 July 2012, 11:24AM
Guardian News & Media is partnering with online audience targeting specialist Quantcast to offer greater scale and precision to brand campaigns for advertisers across its websites.
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