Friday, 6 July 2012

Marketing Daily - Morrisons forced to cancel inaugural music festival MFest; plus Burger King, McLaren, YouView, and Premier Foods

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Breaking news from Marketing
 
Breaking news from Marketing July 2012
 
Latest News
 
Morrisons cancels inaugural music festival MFest
Mark Banham,
06 July 2012
 

Supermarket chain Morrisons has cancelled MFest, its first foray into the music...

Morrisons MFest: adverse weather forces cancellation
 
 
Burger King borrows Damien Hirst artwork to lure Olympic visitors
Matthew Chapman,
06 July 2012
 

Burger King will display Damien Hirst's 'Flame Grilled' work of art in...

Flame Grilled: Damien Hirst work is on show at Burger King in Leicester Square
 
 
Facebook's App Store reaches UK
Sarah Shearman,
06 July 2012
 

Facebook has begun the rollout of its App Centre in the UK,...

Facebook's US app store: launching in UK
 
 
Q&A: McLaren seeks to reverse perception of 'cold' brand identity
Alex Brownsell,
06 July 2012
 

Sports car company McLaren is aiming to "thaw" perceptions of its "cold...

Tooned: McLaren animation starring Jenson Button and Lewis Hamilton
 
 
Noel Gallagher and Manchester City's Kompany unveil new Umbro kits
Arif Durrani,
06 July 2012
 

Manchester City, winners of last season's Premier League title, has unveiled its...

Noel Gallagher and Manchester City's Kompany unveil new Umbro kits
 
 
Tech: Don't shut out customers with IT security
Graham Oakes,
06 July 2012
 

Not only can IT security be breached easily, but it also starves...

Tech: Don't shut out customers with IT security
 
 
YouView to bolster brand campaign with digital push
Matthew Chapman,
06 July 2012
 

YouView, the internet-connected TV service, will turn to digital in order to...

YouView: plans digital push to promote its set-top boxes
 
 
Premier Foods sells Elephant Atta to Primark-owner ABF for £34m
Loulla-Mae Eleftheriou-Smith,
06 July 2012
 

Premier Foods has continued its strategy of selling off non-core brands by...

Elephant Atta: sold by Premier Foods to Westmill Foods for £34m
 
 
 
Also in the News
 
Which mobile operating system is the most prominent online? Brand Barometer
Gemma Charles,
06 July 2012
 
Brand barometer: Code Club's latest viral campaign reviewed
06 July 2012
 
Direct marketing charitable fund names first four beneficiaries
Matthew Chapman,
06 July 2012
 
 
 
Blogs
 
 
How will the Boris and Barclays’ Bikes story evolve?
Unofficial Partner
 

How will the Barclays Bikes story evolve? First, its worth noting how the BBC...

 
 
Helen Edwards: When bad press comes good
Helen Edwards
 

On 13 January this year, Captain Francesco Schettino steered his 114,500-tonne cruise liner, the Costa Concordia , into a rock...

 
 
Location, location, location â€" the importance of spatial planning
Richard Jenkings
 

With the high street once again in a state of flux, retailers are starting to...

 
 
Sssshhhhhh!!! It’s the Secret Service!
Joe Marshall
 

Offer consumers something unknown and tap into a new market. Exclusivity used to...

 
 
Nailing colours to the mast
Jonathan Weeks
 

Beauty categories typically make the most of recessions as women turn to smaller pampering treats....

 
 
 
 
 
 
Whitepapers
 
 
5 Steps To Power Personal, Lucrative Customer Connections (Webcast)
 
From social media to online ads, it’s a big media landscape out th...
 
 
Your Bespoke Report on Facebook: Do People ‘Like’ Your Competitors More Than You? (Expert Reports)
 
Facebook pages offer a wealth of opportunities for marketers to build en...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)
 
We are dealing with a growing media landscape that’s becoming nois...
 
 
What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports)
 
So, affiliate marketing, it's been around for a while and has driven gre...
 
 
 
 
Jobs of the Week

Marketing Manager, Badenoch & Clark £55000 - £65000 per annum, City of London

Senior Insight Client Manager, Jarlett de Grouchy £30000 - £38000 per annum + £4750 car, 20% bonus, pension, healthcare, Oxford

Senior Strategist - London - £65,000, Dynamic New Alliances £55-65K, London

Account Manager, Michael Page Agency £28000 to £45000 per annum, London

Marketing Services Manager, Badenoch & Clark £150 - £200 per day, Redhill

Senior Planner, Daniel Marks London £70K - £80K + Benefits, Central London

Mid-Weight Digital Planner, Daniel Marks London £50-65K + Benefits, Central London

Social Media Analyst / Community Manager, Daniel Marks London £35 - 55K, Central London

Digital Future Strategist - Online Display/Video advertising, Propel £50000 - £56000 per annum + £50-56k + bens, London

Digital Product Manager, Zebra People Up to £65k + benefits, Central London

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