Tuesday, 31 July 2012

Digital AM - Yell, TV switch, Yahoo, Magners, Future

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Digital AM
Latest news
Yell prepares 'emarketplace' strategy under fresh Hibu brand
Yell prepares 'emarketplace' strategy under fresh Hibu brand
by Sarah Shearman
31 July 2012, 08:30AM
Listings company Yell, which this week formally rebranded as Hibu, has unveiled a fresh strategy to create an ecommerce and business website 'ecosystem'.
Lords suggest case for TV switch from broadcast to internet is 'overwhelming'
Lords suggest case for TV switch from broadcast to internet is 'overwhelming'
by Maisie McCabe
31 July 2012, 11:05AM
A House of Lords report has claimed the future case for transferring TV content from broadcast to the internet will become "overwhelming" and have questioned Government policy on the roll out of fibre-optic broadband to rural areas.
Yahoo's interim CEO Ross Levinsohn departs
Yahoo's interim CEO Ross Levinsohn departs
by Sarah Shearman
31 July 2012, 09:08AM
Yahoo's global head of media Ross Levinsohn is departing the technology company, just weeks after he lost out on the chief executive role to Google veteran Marissa Mayer.
Magners funds Maccabees music video in Vevo partnership
Magners funds Maccabees music video in Vevo partnership
by Sarah Shearman
31 July 2012, 12:00PM
Magners, the cider brand, is expanding its 'made in the dark' campaign with a sponsorship of a special 15-minute online video package for indie band The Maccabees on music platform Vevo.
Future reveals drop in revenues
Future reveals drop in revenues
by Nick Batten
31 July 2012, 10:45AM
Magazine group Future has reported a 4% year-on-year drop in group revenues for the past 10 months from October 2011, to £87.9m, excluding revenues from publications closed since October 2010.
Also in the news
Vitaminwater Facebook app helps 'skip the dip'
by Daniel Farey-Jones, 30 July 2012, 12:40PM
Olympic Opening Ceremony tweeted about 9.7 million times
by Sarah Shearman, 30 July 2012, 11:45AM
Comedian Dave Gorman to appear at IAB Engage
by Ed Owen, 30 July 2012, 09:10AM
BP to run user-generated ads in Home Team campaign
by Maisie McCabe, 30 July 2012, 08:25AM
How are London 2012 sponsors performing in social media
by Arif Durrani, 27 July 2012, 04:02PM
From the blogs
Are tablets the future of advertising?
Sue Unerman
31 July 2012, 10:59AM
The tech: agency nexus
Rhys McLachlan
31 July 2012, 10:34AM
Time to lighten up? Is familiarity the right tone for business in social media?
Nikki Scrivener
31 July 2012, 10:05AM
For Mr. & Mr.
Greg Taylor
31 July 2012, 8:25AM
CHANGE THE QUOTE TO FIT
Dave Trott
31 July 2012, 8:11AM
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