Friday, 6 July 2012

Breaking news from Brand Republic - Umbro, Burger King, Tesco, YouView, Unilever

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Latest news
Noel Gallagher and Manchester City's Kompany unveil new Umbro kits
Noel Gallagher and Manchester City's Kompany unveil new Umbro kits
by Arif Durrani
06 July 2012, 09:50AM
Manchester City, winners of last season's Premier League title, has unveiled its new Umbro sponsored football kits with captain, Vincent Kompany, joining high profile fan Noel Gallagher.
Burger King borrows Damien Hirst artwork to lure Olympic visitors
Burger King borrows Damien Hirst artwork to lure Olympic visitors
by Matthew Chapman
06 July 2012, 09:25AM
Burger King will display Damien Hirst's 'Flame Grilled' work of art in its Leicester Square restaurant as it seeks to target tourists visiting London for the Olympics.
Campaign Viral Chart: Topless Abercrombie retains the crowd but Google joins leaders
Campaign Viral Chart: Topless Abercrombie retains the crowd but Google joins leaders
by Ben Hall
06 July 2012, 08:30AM
The bare-chested models of Abercrombie & Fitch have once again taken first place, with 147,000 shares this week, while two ads from Google - including one for its new Nexus 7 tablet - have crept into the bottom half of the chart.
YouView to bolster brand campaign with digital push
YouView to bolster brand campaign with digital push
by Matthew Chapman
06 July 2012, 08:57AM
YouView, the internet-connected TV service, will turn to digital in order to drive awareness of its newly revamped website as it attempts to educate consumers about its set-top box.
Tesco offers Clubcard points to Facebook users who promote products
Tesco offers Clubcard points to Facebook users who promote products
by Matthew Chapman
05 July 2012, 04:20PM
Tesco is offering double Clubcard points to people who use Facebook to like, share and buy products on its ecommerce site, as part of a four-week trial.
Unilever teams up with Unicef and Domestos for charity initiative
Unilever teams up with Unicef and Domestos for charity initiative
by John Reynolds
05 July 2012, 02:12PM
Unilever has teamed up with Unicef and Domestos on a major charitable initiative that aims to help bring improved sanitation to hundreds of thousands of people in poorer countries.
ITV's March to head online as digital shake-up forces staff consultation
ITV's March to head online as digital shake-up forces staff consultation
by Mark Banham
05 July 2012, 11:50AM
ITV has appointed Julian March to the newly created post of director of online for the network, as it loses Robin Pembrooke managing director of ITV online and on demand, who will leave ITV at the end of the summer.
Entwistle urged to rein in hungry BBC
Entwistle urged to rein in hungry BBC
by Maisie McCabe
05 July 2012, 10:40AM
The BBC's new director-general, George Entwistle, should ensure the corporation does not "tip the playing field" by competing aggressively with its commercial counterparts, according to senior ad industry figures.
Opinion
Think BR: Lost Independence Day 2012
Think BR: Lost Independence Day 2012
by Bob Willott
06 July 2012, 09:30AM
The fifth of July 2012 should be remembered as the day when the notion was finally laid to rest that an outstanding advertising agency could remain under the control of more than one generation of management, writes Bob Willott.
Think BR: Facebook engagement is more than just clicks
Think BR: Facebook engagement is more than just clicks
by Victoria Ransom
06 July 2012, 08:00AM
The most successful social marketing campaigns are those with a perfect balance of participation and sharing, writes Victoria Ransom, CEO, Wildfire.
Intelligence
Which mobile operating system is the most prominent online? Brand Barometer
Which mobile operating system is the most prominent online? Brand Barometer
by Gemma Charles
06 July 2012, 08:30AM
iOS is the most prominent, followed by Android
Adapting to the never ending recession
Adapting to the never ending recession
by Tim Eales
04 July 2012, 08:00AM
Steep price rises have hit sales volumes in a number of categories and, with shoppers in control, brands and retailers must look closely at their pricing and promotions strategy, writes Tim Eales, strategic insight director, SymphonyIRI.
Also in the news
Eric Newnham buys into Talon Outdoor
by Maisie McCabe, 06 July 2012, 09:50AM
MediaCom, Unilever, Global Radio and Absolute Radio win at Arqivas
by Maisie McCabe, 05 July 2012, 11:15AM
Minister promises lobbying white paper during this parliamentary session
by Matt Cartmell, 06 July 2012, 09:46AM
Latest Blog Entries
AOL target key audience with A.G.N.O.
Chris Arnold, 06 July 2012
Craft is Where the Heart is
Geoff Gower, 05 July 2012
Brought down?
Tara Beard-Knowland, 05 July 2012
We're (not) all going on a summer holiday...
Claire Emes, 05 July 2012
The Marketing Truth Deficit is greater than I thought.
Sue Unerman, 05 July 2012
You give, you get
Greg Taylor, 05 July 2012
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