Tuesday 17 July 2012

Media AM - Yahoo appoints Mayer as chief executive, Evening Standard, the7stars, Guardian, Non-sponsors buy up Olympic outdoor sites, Omnicom

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Media AM Bulletin
 
 
 
*   Latest News
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Marissa Mayer: revealed her pregnancy to Yahoo in June
Yahoo poaches Google veteran Mayer as chief executive
Daniel Farey-Jones, 17 July 2012

Marissa Mayer, Google's vice-president of local, maps and location services, has left...

  
London Evening Standard: to launch replica iPad app
Evening Standard expands digital offering with newspaper replica app
John Reynolds, 17 July 2012

The London Evening Standard is launching an iPad app that will replicate...

  
Servis: appoints The7stars to its media business
The7stars lands media for white goods brand Servis
Daniel Farey-Jones, 17 July 2012

The7stars has been appointed to handle the media planning and buying account...

  
Guardian website: brand targeting with Quantcast
Guardian partners with audience targeting specialist
Daniel Farey-Jones, 17 July 2012

Guardian News & Media is partnering with online audience targeting specialist Quantcast...

  
St Pancras station: official Olympic sponsor McDonald's
Non-sponsors buy majority of Olympic outdoor sites
Maisie McCabe, 16 July 2012

Non-sponsors are understood to have taken the majority of the outdoor media...

  
Omnicom to lose digital leader Damian Blackden
Omnicom to lose digital leader Blackden
Arif Durrani, 16 July 2012

Damian Blackden, Omnicom Media Group's digital leader in Europe, Middle East, and...

  
*   Also in the News
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Guardian prepares for more job cuts as losses mount in 2012
Arif Durrani, 16 July 2012
Vevo parts ways with Jonathan Lewis in UK shake-up
Sarah Shearman, 16 July 2012
BSkyB's Now TV to launch tomorrow
Maisie McCabe, 16 July 2012
Analysis: How do Aegis and Dentsu fit together?
Daniel Farey-Jones, 16 July 2012
Media on Trial: 4seven
Zoe Adams, 16 July 2012
The evolution of Aegis: a media pioneer's journey
Maisie McCabe, 16 July 2012
Archant has success with local aggregator website
John Reynolds, 16 July 2012
 
 
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