Thursday 12 July 2012

Marketing Daily - Revolution 'special' featuring Social Media, Online Video, Agency Mergers, Amazon and Google

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Breaking news from Marketing
 
Breaking news from Marketing July 2012
 
Latest News
 
Social Media: Lifting the lid on the social brands
Sarah Shearman,
11 July 2012
 

Headstream's recent Social Brands 100 study highlighted the brands that have successfully...

Social Media: Lifting the lid on the social brands
 
 
Special Report: Social Media - Battle of the brands
Kim Benjamin,
11 July 2012
 

Consumers are increasingly accessing social media via their phones, so it makes...

Special Report: Social Media - Battle of the brands
 
 
Online Video: Reaching new heights
Kim Benjamin,
11 July 2012
 

The efforts of several major brands offer compelling evidence that those which...

Online Video: Reaching new heights
 
 
Revolution: Special Report - Social Media - Email's social evolution
Trevor Clawson,
12 July 2012
 

In light of social media's prevalence, it would be easy to write...

Revolution: Special Report - Social Media - Email's social evolution
 
 
Are agency mergers ever good news for client brands?
Suzy Bashford,
12 July 2012
 

Agencies reap the financial rewards following mergers and buyouts, but these lucrative...

Are agency mergers ever good news for client brands?
 
 
Adspend dips slightly in second quarter
Katherine Levy,
12 July 2012
 

Marketing budgets were revised down for the first time in a year...

IPA Bellwether Report: downward revision of marketing budgets
 
 
Amazon knocks Google off top spot in latest brand polls
Loulla-Mae Eleftheriou-Smith,
12 July 2012
 

Amazon has knocked internet giant Google off the top spot to rank...

Amazon: tops brand poll
 
 
Eurostar flags up marketing as central to sales rise
Loulla-Mae Eleftheriou-Smith,
12 July 2012
 

Eurostar has earmarked marketing and price-led promotions as central to its rise...

Eurostar: offbeat 'trainstorming' campaign starring Jarvis Cocker
 
 
Champions of design: Kiwi
10 July 2012
 

Having originated in Australia, the shoe polish was boosted by wartime demand...

Champions of design: Kiwi
 
 
 
Also in the News
 
Will British banking brands ever fully regain consumer trust? The Marketing Society Forum
12 July 2012
 
Starbucks launches iced Refresha drink
Ed Owen,
12 July 2012
 
LoveFilm to launch debut cinema ad
Ed Owen,
12 July 2012
 
Comparethemarket signs £30m deal to sponsor Corrie
Maisie McCabe,
12 July 2012
 
 
 
Blogs
 
 
Could Twitter save Barclays?
Chris Barraclough
 

Today, the chairman of Barclays accepted his company’s reputation had been dragged through the mud as a result of its...

 
 
Philanthropic sponsorship or a golden thank you?
Chris Dell
 

The recent outburst by actor Mark Rylance against Olympic sponsorship on The Andrew Marr Show...

 
 
The Olympic city’s symbolic moments
Helen Edwards
 

Cities don’t get to choose their own icons. They emerge through a kind of global beauty contest, voted in a...

 
 
Premier League running scared of announcing Barclay’s deal
John Reynolds
 

Amidst the exhaustive coverage of Barclay's recent travails, one little nugget has escaped the clutches...

 
 
Does anybody care anymore?
Paul Frampton
 

How much do you really care about brands? Are there brands in your life that...

 
 
 
 
 
 
Whitepapers
 
 
5 Steps To Power Personal, Lucrative Customer Connections (Webcast)
 
From social media to online ads, it’s a big media landscape out th...
 
 
Your Bespoke Report on Facebook: Do People ‘Like’ Your Competitors More Than You? (Expert Reports)
 
Facebook pages offer a wealth of opportunities for marketers to build en...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)
 
We are dealing with a growing media landscape that’s becoming nois...
 
 
What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports)
 
So, affiliate marketing, it's been around for a while and has driven gre...
 
 
 
 
Jobs of the Week

Search & Analytics Manager - £35k - Amazing retail brand!, Salt £33000 - £36000 per annum + bonus + benefits, London

Marketing Services Manager, Badenoch & Clark £150 - £200 per day, Redhill

Brand Manager - Health & Beauty, Jarlett de Grouchy £35000 - £38000 per annum + Benefits, City of London

Strategic Project Manager - eCommerce, GoodEgg Digital £50-60k + excellent benefits and bonus, Peterborough, Cambridgeshire

Digital Account Manager - Manchester, Adam Recruitment £25000 - £30000 per annum, Manchester

Retail Marketing Manager (Heading up the Retail Marketing division), Iceland Senior Management salary plus BMW 3 series company car, Deeside, near Chester, North West

Account Director or Junior Account Director, £40k - £45k, MODA consult £40k - £45k + excellent benefits, Central London

eCommerce Marketing Manager, Blue Skies Marketing Recruitment £35000 per annum, Lancashire

PPC Executive, Michael Page Digital £20000 to £28000 per annum, West End

Digital Brand Manager, Michael Page Digital £35000 to £45000 per annum, Slough

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