Friday 20 July 2012

Campaign Daily Fix - Tesco, Bacardi, Volkswagen, Campaign Viral Chart, Publicis Groupe

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Latest News
Tesco appoints W+K to £110m ad account
by Sara Kimberley,
20 July 2012, 10:48AM
Tesco appoints W+K to £110m ad account
Tesco has appointed Wieden+Kennedy London to handle its £110 million advertising account.
Bacardi appoints Brothers and Sisters to UK ad account
by Ian Darby,
20 July 2012, 11:32AM
Bacardi appoints Brothers and Sisters to UK ad account
Bacardi has appointed Brothers and Sisters to handle UK advertising for its main rum brand.
Volkswagen highlights affordability with shopping ads
by Daniel Farey-Jones,
20 July 2012, 11:15AM
Volkswagen highlights affordability with shopping ads
Volkwagen is launching a new £2.8m campaign by Adam & Eve DDB showing people buying Polos and Golfs as part of their everyday shopping.
Campaign Viral Chart: Cookie Monster scores with 'share it maybe'
by Ben Hall,
20 July 2012, 08:00AM
Campaign Viral Chart: Cookie Monster scores with 'share it maybe'
Riding the coat-tails of the summer boom in Carlie Rae Jepsen lip-sync videos, the 'Sesame Street' "share it maybe" ad starring Cookie Monster takes this week's second most-shared slot.
Publicis Groupe profits rise 20% despite GM hit
by Daniel Farey-Jones,
20 July 2012, 09:41AM
Publicis Groupe profits rise 20% despite GM hit
Publicis Groupe has reported a 19.6% rise in first-half pre-tax profits to €384m (£300m), despite the loss of the General Motors (GM) media contract and a slowdown in organic growth.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
Adidas 'weighs on you' by 180 Los Angeles
19 July 2012, 10:58AM
Adidas 'weighs on you' by 180 Los Angeles
Adidas' new US TV campaign stars the American football star Robert Griffin III.
Virgin Media 'kung fu' by BBH
19 July 2012, 11:22AM
Virgin Media 'kung fu' by BBH
Stephen Fry stars in Virgin Media's latest tongue-in-cheek campaign for its TiVo service, which features the writer and presenter performing some martial arts moves alongside Sir Richard Branson.
Tourism Ireland 'escape the madness' by Publicis London
18 July 2012, 01:19PM
Tourism Ireland 'escape the madness' by Publicis London
Tourism Ireland is launching an online film that aims to position Ireland as the antidote to the chaos on London transport this summer.
Shift.ms 'gallop' by Mother
18 July 2012, 12:13PM
Shift.ms 'gallop' by Mother
Mother has created a short film for the web-based charity Shift.ms to help to convey the impact that a diagnosis of multiple sclerosis can have.
Jack Link's 'snackin' with Sasquatch' by Carmichael Lynch
18 July 2012, 11:32AM
Jack Link's 'snackin' with Sasquatch' by Carmichael Lynch
Jack Link's, the US jerky brand, has launched a US campaign that shows its brand mascot in the company of women.
Also in the News
'Economic uncertainty' forces GroupM to lower 2012 global adspend forecast
by Daniel Farey-Jones, 19 July 2012, 04:05PM
Clear Channel UK hires Kerry Hindhaugh
by Maisie McCabe, 20 July 2012, 10:23AM
Haymarket's FourFourTwo scoops Grand Prix at AOP awards
by Sarah Shearman, 20 July 2012, 10:19AM
Google's Q2 profits climb 11.2% to $2.79bn
by Maisie McCabe, 20 July 2012, 09:30AM
Latest Blog Entries
Is sponsorship turning heads?
Tara Beard-Knowland, 18 July 2012, 2:07PM
IS GLOBALISATION EVER GOOD?
Dave Trott, 17 July 2012, 8:07AM
From Netface to Twandanas - new work from Olympics agency Perfect Curve
Lolly and Nat, 11 July 2012, 4:07PM
UPSTREAM MARKETING
Dave Trott, 10 July 2012, 8:07AM
A week's a long time in advertising
Steve Henry, 08 July 2012, 8:07PM
Brought down?
Tara Beard-Knowland, 05 July 2012, 9:07AM
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