Marketing Daily - Mars CMO Bruce McColl: 'Hiring talent is one of our biggest challenges'; plus Co-operative Bank, Coke Zero, Apple, and Toblerone

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing July 2012   Latest News   Mars CMO Bruce McColl: 'Hiring talent is one of our biggest challenges' Noelle McElhatton, 19 July 2012   Mars' chief marketer, in Cannes to receive the Advertiser of the Year...     MPs square up to drinks marketers with hard-hitting report Gemma Charles, 19 July 2012   An influential group of MPs has called for stricter rules around alcohol...     Lloyds to create TSB bank brand ahead of Co-op sell off Matthew Chapman, 19 July 2012   The Co-operative has finally agreed to buy 632 Lloyds bank branches in...     Crisis management: brand marketers caught in the middle Rachel Barnes, 19 July 2012   The instinct of troubled brands such as Barclays might be to keep...     Why it's ok for brands to cry at work Nicola Clark, 19 July 2012   Andy Murray's emotional defeat at Wimbledon sends the message to brands that...     Coke Zero partners James Bond for Skyfall activity Matthew Chapman, 19 July 2012   Coke Zero is rekindling its partnership with the James Bond franchise with...     Apple ordered to run ads stating Samsung did not rip-off iPad Matthew Chapman, 19 July 2012   Apple has been ordered by a High Court judge to run newspaper...     Very.co.uk launches festival delivery service John Reynolds, 19 July 2012   Very.co.uk has unveiled a festival delivery service, which will deliver orders within...     Champions of Design: Toblerone 17 July 2012   The triangular-shaped Swiss chocolate may be more than 100 years old, but...       Also in the News   Arsenal in face-saving marketing venture to Nigeria John Reynolds, 19 July 2012   EBay's results boosted by mobile transactions Sarah Shearman, 19 July 2012   Brand Health Check: Julian Graves Kim Benjamin, 19 July 2012       Blogs     A nice cup of tea and a sit down Jonathan Weeks   What next for the nation's favourite drink, asks Jon Weeks , Director in Ipsos Marketing...     Helen Edwards: Creditable brand lessons from Wonga and BrightHouse Helen Edwards   Imagine this. Onto Britain’s drab high streets you have introduced a thriving retail format, growing fast and clearly serving a...     The Problem With The Paralympics Unofficial Partner   There’s a conundrum when it comes to Paralympic sport, both from a media and...     Don’t tell me, show me! Joe Marshall   The issue of trust between brands and consumers has long been a concern for companies....     Market Research: 4 ways to up the game Brand Learning   This post is provided by Craig Scott, Marketing Capability Director at Brand Learning , global...             Whitepapers     5 Steps To Power Personal, Lucrative Customer Connections (Webcast)   From email marketing to social media, apps and augmented reality, the op...     Brand Management: What’s the bottom line? (Expert Reports)   So as Barclay’s take a pasting and Samsung gather momentum in Appl...     Your Bespoke Report on Facebook: Do People "Like" Your Competitors More Than You? (Expert Reports)   Facebook pages offer a wealth of opportunities for marketers to build en...     Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)   - Fully leverage your Facebook business page and ad products to connect ...     Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)   We are dealing with a growing media landscape that’s becoming nois...         Search & Analytics Manager - £35k - Amazing retail brand!, Salt £33000 - £36000 per annum + bonus + benefits, London Marketing Services Manager, Badenoch & Clark £150 - £200 per day, Redhill Brand Manager - Health & Beauty, Jarlett de Grouchy £35000 - £38000 per annum + Benefits, City of London Digital Account Manager - Manchester, Adam Recruitment £25000 - £30000 per annum, Manchester Retail Marketing Manager (Heading up the Retail Marketing division), Iceland Senior Management salary plus BMW 3 series company car, Deeside, near Chester, North West Senior Online Marketing Executive, Michael Page Digital £28000 to £30000 per annum, South East London PPC Executive, Michael Page Digital £20000 to £25000 per annum, North London Digital Account Manager, Michael Page Agency £28000 to £30000 per annum, Leeds Senior Account Manager, Michael Page Agency £28000 to £36000 per annum, Leeds Digital Account Director, Major Players £45000 - £50000 per annum, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ▼  July (132) The Wall > Time to lighten up? Is familiarity the ... Campaign Daily Fix - The Turkish Culture and Touri... Media AM - Times enjoys Saturday 100,000 boost, Ya... Digital AM - Yell, TV switch, Yahoo, Magners, Future Marketing Daily - Non-sponsor brands reduce adspen... Breaking news from Brand Republic - London 2012 ad... Jobs with Comic Relief, Sony, TFL and the BHF The Wall > Twitter Olympics: Team USA takes Gold, ... Marketing Daily - Olympic sponsors deny responsibi... Campaign Daily Fix - BP, Vitaminwater, London 2012... Digital AM - Olympics, AIS, BP, IAB Engage Media AM - London 2012 Opening Ceremony peaks at 2... Breaking news from Brand Republic - Olympic, Londo... Brand Republic - London 2012 Olympics Special The Wall > Twitter TV - coming to a screen near yo... Marketing Daily - McDonald's to bring Ronald back ... Global Bulletin from Brand Republic - Brazil, J&J,... Campaign Daily Fix - Interpublic, Adidas, Specsave... Digital AM - FT, Facebook, Campaign Viral Chart, Y... Media AM - FT digital subs trump print, Metro rest... Breaking news from Brand Republic - Ronald McDonal... Marketing Daily - Paddy Power seeks court order ov... Campaign Daily Fix - J&J, Yahoo, Old Spice, KGB De... Media AM - DMGT confirms online is profitable as g... Digital AM - DMGT, Skype, Yahoo, Google, Domino's Breaking news from Brand Republic - Paddy Power, J... The Wall > Twitter is both a media company and a t... Campaign Daily Fix - Olympic ads, Rightmove, Lego,... Digital AM - O2, Ofcom, Virgin Media, Vodafone, IFABC Media AM - Brooks and Coulson charged, Virgin Medi... Marketing Daily - Everything Everywhere readies co... Breaking news from Brand Republic - Olympic torch ... The Wall > Has the web reduced the accuracy of our... Campaign Daily Fix - Samsung, Marketing Agencies A... Marketing Daily - Sky and Jaguar laud Bradley Wigg... Digital AM - Mail Online, Amazon, Nokia, Ikea, Imm... Media AM - Mail Online makes first profit, Rupert ... Breaking news from Brand Republic - Bradley Wiggin... The Wall > Why the Guardian will eventually have t... Marketing Daily - Bradley Wiggins set for £5m wind... Global Bulletin from Brand Republic - GroupM, Publ... Media AM - Microsoft advertising division makes £5... Digital AM - Nissan, FourFourTwo, Tesco, O2, Google Campaign Daily Fix - Tesco, Bacardi, Volkswagen, C... Breaking news from Brand Republic - GroupM, Google... Breaking news from Brand Republic - GroupM, Google... The Wall > Twitter beats YouTube and Facebook as t... Data & Direct Bulletin from Brand Republic - Publi... Marketing Daily - Mars CMO Bruce McColl: 'Hiring t... Digital AM - Vodafone, Reckitt Benckiser, Warner B... Campaign Daily Fix - Pfizer, Alcohol advertising, ... Media AM - Starcom appoints Huber as marketing dir... Breaking news from Brand Republic - alcohol ads, L... The Wall > Difficult days for Facebook as share pr... Marketing Daily - London 2012 ad blackout; plus M&... Campaign Daily Fix - Channel 4, Omnicom, Greenpeac... Digital AM - Yahoo, Sainsbury's, Facebook, Mindsha... Media AM - Yahoo UK restructure, Mindshare appoint... Breaking news from Brand Republic - London 2012, M... Digital PM - Is social media destroying good journ... Campaign Daily Fix - IPA Creative Pioneers, Guerri... Media AM - Yahoo appoints Mayer as chief executive... Digital Bulletin from Brand Republic - Budweiser, ... Marketing Daily - RBS poised to extend 6 Nations r... Jobs with Nike, Penguin, Audi, and Visa Breaking news from Brand Republic - Tesco, Budweis... The Wall > Eyeballs, not devices - agencies need t... Marketing Daily - Olympic 'brand police' set to hi... Campaign Daily Fix - WPP, Diet Coke, Daily Diary, ... Digital AM - BSkyB, tablets, Vevo, Archant, Aegis Media AM - Guardian braces for job cuts as losses ... Breaking news from Brand Republic - GSK, Olympics,... The Wall > Retailers need to plug video gap - Soci... Marketing Daily - Barclays reveals bumper £120m Pr... Global Bulletin from Brand Republic - SABMiller, D... Digital AM - Amazon, Campaign viral chart, Dentsu,... Campaign Daily Fix - SABMiller, Campaign Viral Cha... Media AM - SAB Miller appoints MEC to £80m Europea... Breaking news from Brand Republic - Barclays, Dent... The Wall > The New York Times: Five guiding princi... Data & Direct Bulletin from Brand Republic - Perno... Marketing Daily - Revolution 'special' featuring S... Media AM - Aegis to sell to Dentsu for £3.16bn, Co... Campaign Daily Fix - Aegis, Vitaminwater, NSPCC, C... Digital AM - Amazon, Aegis, Pernod Ricard, Sapient... Breaking news from Brand Republic - Aegis, adspend... The Wall > Lifting the lid on the social brands: h... Marketing Daily - Adidas' Nick Craggs on London 20... Campaign Daily Fix - ASA, Harvey Nichols, Privileg... Media AM - Starcom MediaVest appoints new head of ... Breaking news from Brand Republic - BMW, Nike, You... Digital AM - Wispa social media initiative, ASA's ... The Wall > Twitter users are the most mobile of al... Campaign Daily Fix - Warburtons, Sir Martin Sorrel... Digital AM - Win a Rolling Stones book, Tweet-a-me... Media AM - Ofcom to probe Big Brother, Outdoor ind... Marketing Daily - LOCOG-Twitter social 'ambush' ta... Breaking news from Brand Republic - LOCOG ad black... The Wall > Five of the best online ads of June Marketing Daily - Asda rebrands financial services... ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ►  2011 (1811) ►  December (101) ►  November (169) ►  October (160) ►  September (158) ►  August (154) ►  July (159) ►  June (166) ►  May (147) ►  April (132) ►  March (174) ►  February (150) ►  January (141) ►  2010 (1415) ►  December (107) ►  November (166) ►  October (161) ►  September (163) ►  August (156) ►  July (162) ►  June (148) ►  May (136) ►  April (140) ►  March (76) About Me marketing your business online View my complete profile