Digital Bulletin from Brand Republic - Budweiser, Tesco, Omnicom, Westfield, Yahoo, Guardian, Mumsnet

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Budweiser debuts first branded YouTube channel by Sarah Shearman 17 July 2012, 08:30AM AB InBev is overhauling its content strategy for Budweiser, with the launch of its first branded YouTube channel to strengthen its association with football. Tesco postpones online Marketplace launch campaign by Rachel Barnes 17 July 2012, 08:30AM Tesco is understood to have postponed the consumer launch campaign for its online marketplace after failing to attract enough big-name third-party retailers. Evening Standard expands digital offering with newspaper replica app by John Reynolds 17 July 2012, 10:52AM The London Evening Standard is launching an iPad app that will replicate content from the printed edition of the paper and will run alongside its existing web-based app. Omnicom to lose digital leader Blackden by Arif Durrani 16 July 2012, 01:25PM Damian Blackden, Omnicom Media Group's digital leader in Europe, Middle East, and Africa (EMEA), is set to leave the agency network after four years. Westfield pits East against West for Olympics campaign by Matthew Chapman 17 July 2012, 10:45AM Shopping centre operator Westfield is pitting East and West London against each other with a social media campaign that will feature an Olympic merchandise giveaway and a £25,000 prize fund. Yahoo poaches Google veteran Mayer as chief executive by Daniel Farey-Jones 17 July 2012, 09:00AM Marissa Mayer, Google's vice-president of local, maps and location services, has left the search giant after 13 years to take the vacant role of Yahoo chief executive. Guardian partners with audience targeting specialist by Daniel Farey-Jones 17 July 2012, 11:24AM Guardian News & Media is partnering with online audience targeting specialist Quantcast to offer greater scale and precision to brand campaigns for advertisers across its websites. Mumsnet partners What Car? for car review service by Matthew Chapman 17 July 2012, 11:40AM Mumsnet has partnered with What Car? to launch a section of its website that will feature user-generated car reviews alongside expert advice. IPA Creative Pioneers Challenge finds 87 people by Loulla-Mae Eleftheriou-Smith 17 July 2012, 09:36AM The IPA's Creative Pioneers Challenge, intended to bring young people into the creative and digital media sectors, has resulted in work opportunities and business support for 87 people. Also in the news BSkyB's Now TV to launch tomorrow by Maisie McCabe, 16 July 2012, 11:35AM Vevo parts ways with Jonathan Lewis in UK shake-up by Sarah Shearman, 16 July 2012, 10:25AM Guardian prepares for more job cuts as losses mount in 2012 by Arif Durrani, 16 July 2012, 11:21AM Nectar readies daily deals service by Sarah Shearman, 13 July 2012, 12:45PM From the blogs IS GLOBALISATION EVER GOOD? Dave Trott 17 July 2012, 8:26AM The Problem With The Paralympics Unofficial Partner 17 July 2012, 7:59AM Is Christian Louboutin every princesses' dream brand? Chris J Reed 17 July 2012, 12:24AM Cannes 2012: a great year for Latin America Margaret Rose Grigsby, Worldwide Partners Inc 16 July 2012, 2:49PM Eyeballs, not devices - agencies need to catch-up with consumers Graeme Hutcheson 16 July 2012, 1:30PM Latest jobs Senior Account Manager- Top Advertising Agency - North London. 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