Tuesday, 3 July 2012

Campaign Daily Fix - Honda, GroupM, Dixons, Creative Leap, Betfred

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Latest News
Honda Europe appoints Mcgarrybowen to £25m ad brief
by Sara Kimberley,
03 July 2012, 10:22AM
Honda Europe appoints Mcgarrybowen to £25m ad brief
Honda Europe has appointed Mcgarrybowen London to handle its £25m pan-European campaign for its new CR-V model.
GroupM predicts 3.4% UK ad growth in 2012
by Maisie McCabe,
03 July 2012, 10:12AM
GroupM predicts 3.4% UK ad growth in 2012
The UK ad market is expected grow 3.4% this year, according to GroupM, which joined Interpublic's MagnaGlobal intelligence and Publicis Groupe's ZenithOptimedia in predicting struggles in the rest of Western Europe.
Dixons dumps Star Wars for animated campaign
by Matthew Chapman,
03 July 2012, 08:52AM
Dixons Retail is dumping its Star Wars-themed creative for an animated, seven-figure campaign, which highlights the expertise of its staff at Currys and PC World.
GSK's Tim Brooks resurfaces at Creative Leap agency
by Loulla-Mae Eleftheriou-Smith,
03 July 2012, 11:13AM
GSK's Tim Brooks resurfaces at Creative Leap agency
Tim Brooks, the former GlaxoSmithKline (GSK) consumer healthcare marketer, has been appointed to a non-executive director role at marketing and branding agency Creative Leap.
Betfred makes debut move into branded content
by John Reynolds,
03 July 2012, 10:55AM
Betfred makes debut move into branded content
Betfred is making it first foray into branded content, which will involve the online sports betting company featuring in the social football game 'I AM PLAYR'.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
Refuge 'don't cover it up' by BBH
03 July 2012, 10:28AM
Refuge 'don't cover it up' by BBH
Domestic violence charity Refuge and make-up artist Lauren Luke have teamed up to online campaign highlighting the plight of victims of domestic violence, by Bartle Bogle Hegarty.
Everest 'fit the best' by MBA
03 July 2012, 10:13AM
Everest 'fit the best' by MBA
MBA has created launching a new TV campaign for Everest.
Adidas 'take the stage' by Sid Lee
02 July 2012, 04:38PM
Adidas 'take the stage' by Sid Lee
Adidas has unveiled its new Olympic Games themed brand advertising campaign.
Oxelo 'hugs' by Fred & Farid Paris
02 July 2012, 03:30PM
Oxelo 'hugs' by Fred & Farid Paris
Oxelo has launched a spot to promote the launch of its Diabolo range of roller skates.
Lynx 'wire' by BBH
02 July 2012, 03:53PM
Lynx 'wire' by BBH
Lynx has launched five new spots by Bartle Bogle Hegarty, with tips on how to keep five different types of girls, the spoty type, the party girl, brainy girl, high maintenance and flirty girl, happy.
Also in the News
Global TV to launch in September
by Maisie McCabe, 03 July 2012, 11:46AM
GSK's Tim Brooks resurfaces at Creative Leap agency
by Loulla-Mae Eleftheriou-Smith, 03 July 2012, 11:13AM
Google moves to address European anti-trust concerns
by Sarah Shearman, 03 July 2012, 10:08AM
British banking: face it, your brand is broken
by Noelle McElhatton, 03 July 2012, 08:00AM
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