| Latest news | |  | | | | | Ronald, McDonald's long-standing mascot who health campaigners have called to be banned and has been blamed for fuelling children's obesity, is set for a resurgence and will play a central role in the fast food chain's future marketing activity. | | |  | | | | | Digital subscriptions to the Financial Times have exceeded its print circulation for the first time, while mobile now accounts for one quarter of FT.com traffic. | | |  | | | | | Facebook's ad revenue growth is showing signs of slowing as mobile usage surges, with its first results as a public company revealing the network made $992m (£632m) from brands paying to reach users. | | |  | | | | | Channel 4's Paralympics spot and David Beckham's surprise appearance in an adidas photo booth have both debuted in this week's viral chart. | | |  | | | | | The Financial Times' chief executive John Ridding has praised the success of its paywall as "a growth story", as the FT confirms its digital subscriber base has exceeded its print circulation for the first time. | | |  | | | | | Five million people intend to watch at least some of the Olympics on a mobile device, new research from MPG Media Contacts reveals. | | |  | | | | | Nestlé's Mark Simester becomes Warburtons marketing director and Farah Ramzan Golant leaves AMV BBDO for independent production group All3Media in this week's round-up of people moves across advertising, marketing and media. | | |  | | | | | TalkTalk has opened pre-registration for its 'free' YouView-branded television service, with Sky the latest channel owner to join the line-up. | | |  | | | | | Specsavers has taken out a press ad based on the Olympic mix-up that took place on Wednesday, when the wrong country's flag was displayed before a football match, following on from the optician's recent activity that referenced Euro 2012. | | | | | Opinion | |  | | | | | On your marks, get set... for the 30th Olympiad is upon us and for the next month the Olympics really is the only game in town. | | |  | | | | | For better or worse, most campaigns today want consumers to participate, writes Patricia McDonald, executive planning director, Glue Isobar. | | | | | Intelligence | |  | | | | | Seventy four percent of UK adults claim they won't be spending more money than usual during the Olympic and Paralympic Games, writes Sasha Birkin, associate director, Ipsos Marketing. | | | | | | | | | Five million people intend to watch at least some of the Olympics on a mobile device, new research from MPG Media Contacts reveals. | | | | | | | Latest jobs | | | | | | Account Manager | | Recruiter Stopgap | | Salary £24000 - £28000 per annum | | Location London | | |  | | |
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