Marketing Daily - McDonald's to bring Ronald back to the fore in future marketing; plus Google+, Adidas, Specsavers, and lots more Olympic news

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View in web browser View text-only version   Breaking news from Marketing July 2012   Latest News   McDonald's to bring Ronald back to the fore John Reynolds, 27 July 2012   Ronald, McDonald's long-standing mascot who health campaigners want banned for fuelling children's...     Adidas and EDF join top sponsors in waiving Olympic sponsor tax break Loulla-Mae Eleftheriou-Smith, 27 July 2012   Adidas and EDF have joined the 10 Olympic sponsors targeted by lobbying...     Google+ launches Olympics hub Sarah Shearman, 27 July 2012   Google has rolled out an Olympics hub on its social networking service...     'G4S debacle is a blessing in disguise', claims Olympic advisor Arif Durrani, 27 July 2012   The failure of security company G4S to deliver enough guards to safeguard...     The Co-operative Bank embarks on growth plan Alex Brownsell, 27 July 2012   Will The Co-operative Banking Group's acquisition of 632 Lloyds branches and the...     Marketers must do better than simply slap a QR code on ads John V Willshire, 27 July 2012   The QR code has been a useful tool, but often poorly implemented...     The shift to meaningful consumption Nicola Clark, 27 July 2012   Consumers grappling with the fallout from the emotional recession are driving the...     Brand Barometer: Social media performance of Adidas Gemma Charles, 27 July 2012   A look at the performance of Adidas in social media over the...       Also in the News   Samsung profits jump 62% after marketing boost Matthew Chapman, 27 July 2012   Specsavers ad seizes on Korea flag fiasco Nick Batten, 27 July 2012   Brazil capitalises on budding host-city status in tactical marketing drive Loulla-Mae Eleftheriou-Smith, 27 July 2012   Which digital camera brand is most prominent online? Brand barometer Gemma Charles, 27 July 2012       Blogs     The lessons for all marketers from the banking crisis Paul Frampton   Just when a glimmer of stability seemed to be returning to the financial services sector,...     Helen Edwards: A brave new urban world Helen Edwards   It was a much-parodied conceit of luxury brands: the tastefully displayed list of cities in which their high-end merchandise could...     Brand as the soul of strategy Ronan Harrington   Anyone who has gone through a rebrand will know just how easily the tail can...     Will Royal Mail’s MarketReach take its chance to deliver? Chris Barraclough   Last week I attended the launch of Royal Mail’s new MarketReach initiative. Despite some of the comments I had made...     Alcohol ads ban on the way â€" or are they? Gemma Charles   Drinks industry and marketing bodies are up in arms at the Health Select Committee's report...             Whitepapers     IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)   From email marketing to social media and mobile, the opportunities for r...     Brand Management: What's the bottom line? (Expert Reports)   So as Barclay’s take a pasting and Samsung gather momentum in Appl...     Your Bespoke Report on Facebook: Do People "Like" Your Competitors More Than You? (Expert Reports)   Facebook pages offer a wealth of opportunities for marketers to build en...     Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)   - Fully leverage your Facebook business page and ad products to connect ...     Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)   We are dealing with a growing media landscape that’s becoming nois...         Senior Marketing Consultant, Badenoch & Clark £330 - £360 per day, West London Audience Insight Manager, The Royal Academy of Arts £34,000, Piccadilly, London Interim Product Manager, Nigel Wright Recruitment £50,000pa, London Senior Project Manager - Digital, Propel £50000 - £60000 per annum + £50k - £60k, London Digital Strategist, Source £55000 - £60000 per annum + benefits and bonus, London Senior Customer Engagement Manager, Rubicon People Up to £45,000 pa + excellent benefits, London Account manager / SAM - drinks, retail, promotional, shopper, channel, POS - thriving agency..., Firehorse c£30k + Great Benefits package!, Central London Account Manager; all digital - highly creative, luxury brand; social, web & app builds, eCRM...., Firehorse £28 - £34k, London Website Manager, Just Digital £35-40k plus package, East Midlands Assistant Content Manager - Based in Dubai, Zebra People Up to £30,000 tax free, Middle East, Dubai     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ▼  July (132) The Wall > Time to lighten up? 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