Monday, 16 July 2012

Marketing Daily - Olympic 'brand police' set to hit the streets; plus Nintendo, Iceland, GSK, and Walkers

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Breaking news from Marketing
 
Breaking news from Marketing July 2012
 
Latest News
 
Nintendo hands UK marketing role to PR chief Shelly Pearce
Matthew Chapman,
16 July 2012
 

Nintendo has appointed its head of European PR Shelly Pearce to the...

Nintendo: DS handheld
 
 
Olympic brand police to hit the streets
John Reynolds,
16 July 2012
 

Around 250 experts in advertising and trading will begin patrolling areas outside...

Olympic Games: unifromed task force to enforce London 2012 branding regulations
 
 
Iceland takes another crack at ecommerce
Sarah Shearman,
16 July 2012
 

Iceland Foods is launching an ecommerce site for the second time, seven...

Stacey Solomon: stars in Beta's 'odes to mums'
 
 
GSK pushes Olympic anti-doping role
Loulla-Mae Eleftheriou-Smith,
16 July 2012
 

GlaxoSmithKline (GSK) is launching its first UK consumer-facing corporate brand campaign for...

GSK pushes Olympic anti-doping role
 
 
Barclays press ads apologise for Libor scandal
Alex Brownsell,
16 July 2012
 

Crisis-hit Barclays has returned to advertising with a campaign apologising for the...

Barclays Banks: apologises for Libor-fixing scandal in press ad
 
 
Walkers launches Deep Ridged crisps
John Reynolds,
16 July 2012
 

Walkers claims it is allocating its biggest marketing spend to date on...

Gary Lineker: brand ambassador to star in TV ad for Walkers Deep Ridged crisps
 
 
Mecca Bingo hires former Morrisons marketer James Condon
Matthew Chapman,
16 July 2012
 

Mecca Bingo has hired former Morrisons marketing director James Condon as it...

Mecca Bingo: to create one overall brand marketing team
 
 
 
Also in the News
 
Tablets account for 40% of all mobile retail searches
Matthew Chapman,
16 July 2012
 
Diet Coke ties with Sky for Rihanna fashion TV show
Loulla-Mae Eleftheriou-Smith,
16 July 2012
 
BSkyB's Now TV to launch tomorrow
Maisie McCabe,
16 July 2012
 
 
 
Blogs
 
 
Don’t tell me, show me!
Joe Marshall
 

The issue of trust between brands and consumers has long been a concern for companies....

 
 
Market Research: 4 ways to up the game
Brand Learning
 

This post is provided by Craig Scott, Marketing Capability Director at Brand Learning , global...

 
 
Could Twitter save Barclays?
Chris Barraclough
 

Today, the chairman of Barclays accepted his company’s reputation had been dragged through the mud as a result of its...

 
 
Philanthropic sponsorship or a golden thank you?
Chris Dell
 

The recent outburst by actor Mark Rylance against Olympic sponsorship on The Andrew Marr Show...

 
 
The Olympic city’s symbolic moments
Helen Edwards
 

Cities don’t get to choose their own icons. They emerge through a kind of global beauty contest, voted in a...

 
 
 
 
 
 
Whitepapers
 
 
5 Steps To Power Personal, Lucrative Customer Connections (Webcast)
 
From social media to online ads, it’s a big media landscape out th...
 
 
Your Bespoke Report on Facebook: Do People "Like" Your Competitors More Than You? (Expert Reports)
 
Facebook pages offer a wealth of opportunities for marketers to build en...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)
 
We are dealing with a growing media landscape that’s becoming nois...
 
 
What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports)
 
So, affiliate marketing, it's been around for a while and has driven gre...
 
 
 
 
Jobs of the Week

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Digital Account Manager - Manchester, Adam Recruitment £25000 - £30000 per annum, Manchester

Retail Marketing Manager (Heading up the Retail Marketing division), Iceland Senior Management salary plus BMW 3 series company car, Deeside, near Chester, North West

Graduate Trainee Marketing Recruitment Consultant - Blue Skies, Blue Skies Marketing Recruitment £18000 to £22000 per annum, Richmond upon Thames

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Freelance Senior Account Manager, Blue Skies Marketing Recruitment £140 to £180 per day, West Sussex

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Digital Account Manager / Project Manager - £32 - 36k + bonus, Source £32000 - £36000 per annum, London

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