The Wall > Five of the best online ads of June

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Five of the best online ads of June: British Airways, Mattessons, Mini, Young Director Awards and Nike 09 July 2012, 1:42PM Tweet British Airways ‘Olympics’ by BBH With the Olympics drawing ever closer, British Airways has launched a controversial new television advert, encouraging Britons to stay at home this summer. The advert shows a Boeing 777 taxiing from Heathrow through the streets of London, past all the tourist hotspots, to the Olympic stadium in east London. The advert ends with the slogan “Don’t fly, support Team GB” - which all the other airlines are no doubt delighted about! Did the Guardian sacrifice 'Guardian Local' to launch in the US? 09 July 2012, 11:50AM Tweet For those that haven't read it, may I commend the GQ piece on The Guardian to the house. It is a worthy read and presents the same, anxious undercurrents that Peter Wilby's recent piece in the New Statesman did; the doubters, in short, are afoot. Adidas makes a grab for Twitter followers as it offers Andy Murray's Wimbledon shirt 09 July 2012, 10:23AM Tweet Adidas UK is making a grab for more Twitter followers on the back of Andy Murray’s Wimbledon final appearance. Adidas, which is Murray’s shirt sponsor, plans to give the shirt to a lucky follower later today. Twitter makes search simple as it unveils much needed changes 09 July 2012, 8:37AM Tweet Twitter said on Friday that it was set to change forever and has now unveiled its changes with the introduction of search autocomplete and “People you follow” search results to twitter.com. It is maybe not as much as some hoped, but it is a welcome improvement to what has often been a patchy Twitter search service. The Sunday Times names its top 50 tweeters 08 July 2012, 5:25PM Tweet The Sunday Times celebrates Twittersphere this week with its choice of the top 50 tweeters it suggests you might like to follow. It is a fairly British oriented list with a mix of celebrities, writers sports stars and quirky accounts. Facebook and Yahoo avert legal fight and sign strategic deal 06 July 2012, 5:34PM Tweet Kara Swisher at AllthingsD is reporting that Facebook and Yahoo have brought an end to their back and forth legal wrangling and signed a strategic partnership. The deal averts a possible legal battle that could be characterised as the the old web versus the new social web. Syria: A War Reported by social media and citizen-journalists 06 July 2012, 2:19PM Tweet An interesting piece on Middle East Voices looking at how Western journalists from the likes of the Washington Post, the Associated Press and Die Zeit are using social media and citizen journalists to help supplement their stories on the fighting in Syria. Digital music sales continue to rise, but the vinyl renaissance continues 06 July 2012, 1:02PM Tweet In a not wholly unexpected turn of events, digital sales continued to grow, with CD sales continuing to drop. Nielsen SoundScan & Nielsen BDS Data showed that digital album sales in the US were up 14% compared with January - July last year, and digital track sales were up 6%. Yodel threatened Twitter with legal action to silence online critics 06 July 2012, 12:13PM Tweet Home delivery firm Yodel, which handles packages for Amazon, Currys, Boots and O2 among others, has asked Twitter to delete dozens of critical tweets and accounts that it claims are defamatory and “constitute a serious libel”. Who should own social media? 06 July 2012, 9:26AM Tweet Which agency discipline – PR, digital or advertising – is best placed to control and lead a brand's social media strategy? In a constantly-evolving area, it's a pertinent question – and one that clients must find particularly challenging when, in the financial land grab for scarcer and scarcer marketing budgets, seemingly every agency in town is saying 'We can do it'. So where does the truth lie? 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