Several brands with direct competitors as official sponsors of the Olympics have...
Sponsor-bashing is fast becoming as much of an Olympic sport as the...
Unilever has appointed former Barclaycard marketer Sarah Mansfield to head its marketing...
Listings company Yell, which this week formally rebranded as Hibu, has unveiled...
Subway is rebranding its £3 lunch deal as 'The Subway Lunch', in...
DFS is targeting a more upmarket audience with its first 'brand film',...
Manchester United has signed a seven-year, £25m-a-year deal making US car brand...
It's an easy target, the identikit make-up of UK PLC boardrooms: largely middle-aged white males,...
Just when a glimmer of stability seemed to be returning to the financial services sector,...
It was a much-parodied conceit of luxury brands: the tastefully displayed list of cities in which their high-end merchandise could...
Anyone who has gone through a rebrand will know just how easily the tail can...
Last week I attended the launch of Royal Mail’s new MarketReach initiative. Despite some of the comments I had made...
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