Thursday 12 July 2012

Digital AM - Amazon, Aegis, Pernod Ricard, SapientNitro, OMD

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Digital AM
Latest news
Amazon knocks Google off top spot in latest brand polls
Amazon knocks Google off top spot in latest brand polls
by Loulla-Mae Eleftheriou-Smith
12 July 2012, 09:09AM
Amazon has knocked internet giant Google off the top spot to rank as the UK's most highly rated consumer brand, while the BBC climbs to fifth place despite consumer criticism of its Jubilee coverage, according to new figures.
Aegis to sell to Dentsu for £3.16bn
Aegis to sell to Dentsu for £3.16bn
by Daniel Farey-Jones
12 July 2012, 08:10AM
Japanese marketing services company Dentsu is to buy media buying and digital marketing group Aegis for £3.16bn, subject to shareholder approval.
PAA and Fuel net Glenlivet global digital task
PAA and Fuel net Glenlivet global digital task
by Sara Kimberley
12 July 2012, 08:00AM
Pernod Ricard has appointed Partners Andrews Aldridge to handle the global digital and CRM account for The Glenlivet, the world's second-biggest-selling single malt whisky brand.
SapientNitro's Kim Douglas leaves UK for Singapore role
SapientNitro's Kim Douglas leaves UK for Singapore role
by Sara Kimberley
12 July 2012, 08:00AM
SapientNitro's managing director, Kim Douglas, is leaving the UK agency to head up its Singapore office.
OMD appoints Milton Elias as head of mobile
OMD appoints Milton Elias as head of mobile
by Mark Banham
12 July 2012, 10:34AM
OMD has appointed Milton Elias to the position of head of mobile, transferring from the same position at Starcom MediaVest Group.
Fallon picks up online film brief from Peta
Fallon picks up online film brief from Peta
by Anne Cassidy
12 July 2012, 08:00AM
Peta UK has appointed Fallon to create its first UK film ad ahead of a major communications push set to break later this year.
Also in the news
Google prepares to settle over Safari privacy breach
by Ed Owen, 11 July 2012, 11:24AM
BT hits out at Competition Commission ruling on pay-TV movies
by Maisie McCabe, 11 July 2012, 10:47AM
Cadbury Wispa to award fans grants for 'goofing off'
by Daniel Farey-Jones, 11 July 2012, 09:48AM
Very targets users with tailored VoD ads
by Matthew Chapman, 11 July 2012, 08:30AM
GE tells its Olympics story with interactive map
by Sarah Shearman, 11 July 2012, 09:30AM
From the blogs
The New York Times: Five guiding principles of social media
@gordonmacmillan
12 July 2012, 11:08AM
Time to design email for mobile as standard?
jamesmaxwell
12 July 2012, 10:16AM
Twitter Vs Facebook - Experiential Marketing 2.0
Dom Robertson
12 July 2012, 9:15AM
'Angry Birds' creator releases trailer for new 'Amazing Alex' game
@gordonmacmillan
12 July 2012, 8:24AM
Mini's sleek Puma brand partnership runs and runs......
Chris J Reed
12 July 2012, 1:56AM
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