Wednesday, 4 July 2012

The Wall > Labour supporters use Twitter to launch social network to organise campaigners

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Is there life in Foursquare yet?
04 July 2012, 3:10PM

How much time do you spend on Foursquare? Personally, I have virtually abandoned it having been, ahem, something of a light user in the first place.

I just don’t hear many people talking about it or using it and get the strongest impression that it is slipping off of the marketing radar. My suspicions about were further confirmed in the recent Social Brands 100 report.

Labour supporters use Twitter to launch social network to organise campaigners
04 July 2012, 1:13PM

Labour Exchange: Labour social media network aims to unite grassroots supportersLabour Party activists in Manchester have come together to launch a social network, which is built around Twitter and that allows supporters to connect online, register their skills, and where others can ask for help.

Digital media have shaken up journalism - isn't it time brands began to think the same way? [infographic]
04 July 2012, 11:44AM

News that Time Magazine recently held its first Google + Hangout is a reminder, if any were needed, that news-gathering and publishing now involves far more than text, images and broadcast footage.

Why service centre culture should be incorporated into social media
04 July 2012, 10:33AM

Implementation of social media as a help desk can also lead to reduced costsWith the evolution of technology, communications are changing dimensions too. For example your grandparents would have used the telephone, mum and dad used email and today's era uses social media to meet their communication needs.

General Motors back in talks with Facebook about advertising
03 July 2012, 5:55PM

General Motors: Chief marketing officer Joel EwanickThe WSJ is reporting that General Motors and Facebook are holding talks about the automotive firm returning to the social network as a paid advertiser.

The news comes almost two months after GM dramatically announced it was to cease advertising on the site in a embarrassing blow to Facebook in the run up to its IPO.

Five of the best online ads of May: Thinkbox, Zonajobs, HSBC, Prada and Safestore
03 July 2012, 4:21PM

The return of Harvey the Thinkbox dog, it's not quite as winning as the first time we saw him but his reminder of the great times he had with Rabbit still carries the message that nothing is quite as evocative as TV advertising in all its forms. Something we agree with at VINDICO as we see a great response to innovative VOD advertising.

Are your email subject lines working hard enough? Seven tips
03 July 2012, 2:47PM

Are your email subject lines working hard enough? (Image BigStock.com)Your emails may be full of fab content, but it don't mean a thing if your subject line ain't got that zing.

Here are seven tips for strong, engaging subject lines that encourage people to open your emails and help you be more successful when it comes to email marketing.

The visual economy: Is a pin - worth a thousand words?
03 July 2012, 2:12PM

Valued at more than $1bn in the USand still growing, according to Comscore figures from March, at a rate of 145% since the start of 2012, it's easy to see why marketers are seeking to capitalise on a new social sharing channel such as Pinterest.

Euro 2012 final sets new Twitter record as 16.5 million tweet about the final
03 July 2012, 11:55AM

UEFA has released some statistics following the Euro 2012 Final which saw the game breaking Twitter’s record for Tweets per second around a sporting event with 15,358 TPS as Juan Mata GarcĂ­a (@juanmata10) scored.

Twitter reveals details of government requests for user information
03 July 2012, 8:31AM

US authorities made almost 700 requests to Twitter for user informationTwitter has issued its first transparency report card that shines a light on how often it has been asked by governments and their agencies to delete tweets and hand over user account information.



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