Latest news | | | | | | Thirty years after it was founded, Bartle Bogle Hegarty last night sold its business to Publicis Groupe, giving the holding company full ownership of the micro-network in which it has held a minority stake for the last 12 years. | | | | | | | SABMiller, the international brewing giant, is looking to consolidate its UK advertising agency arrangements for its Peroni Nastro Azzurro brand. | | | | | | | Volkswagen Commercial Vehicles is reviewing its estimated £5m ad account, currently held by Iris. | | | | | | | The latest GoCompare ad that features sports presenter Sue Barker attempting to destroy the brand's well-known character Gio Compario with a bazooka, has been deluged with complaints just days after airing. | | | | | | | Mini, the BMW-owned car brand, is reviewing its direct marketing account. | | | | | | | Rémy Cointreau, the French alcohol manufacturer, is reviewing its €40 million global media planning and buying business. | | | | | | | O2 and Nike will launch a major ad campaign to support its vision for what the two brands claim is to be the UK's "most exclusive sports club". | | | | | | | Kerry Foods is looking for an agency to handle advertising for its LowLow cheese brand. | | | | | | | An ad-funded internet service, which offers free broadband for laptops, netbooks and iPads, to customers if they watch a certain number of ads, has launched in the UK. | | | | Opinion | | | | | | Basing your start-up agency on a barge in Hoxton is, I suppose, almost as powerful a statement of intent as deciding what the new agency's name is going to be in the first place. | | | | | | | Improving the clarity of its communications could help the banking sector to regain trust, writes Liz Doig, director, Wordtree. | | | | Intelligence | | | | | | Creative agencies are now seeing the value in designing the products they advertise, Jason Goodman explains. | | | | | | | Steep price rises have hit sales volumes in a number of categories and, with shoppers in control, brands and retailers must look closely at their pricing and promotions strategy, writes Tim Eales, strategic insight director, SymphonyIRI. | | | | | | Latest jobs | | | | CRM Manager | Recruiter GoodEgg Digital | Salary Excellent neogtiable salary plus benefits | Location Central London | | | | | |
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