Thursday, 5 July 2012

Breaking news from Brand Republic - BBH, Peroni, VW, GoCompare, Mini

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Latest news
Bartle Bogle Hegarty sells to Publicis Groupe
Bartle Bogle Hegarty sells to Publicis Groupe
by Claire Beale
05 July 2012, 07:30AM
Thirty years after it was founded, Bartle Bogle Hegarty last night sold its business to Publicis Groupe, giving the holding company full ownership of the micro-network in which it has held a minority stake for the last 12 years.
Miller calls Peroni pitch
Miller calls Peroni pitch
by Sara Kimberley
05 July 2012, 08:00AM
SABMiller, the international brewing giant, is looking to consolidate its UK advertising agency arrangements for its Peroni Nastro Azzurro brand.
VW seeks shop for commercial vehicles
VW seeks shop for commercial vehicles
by Anne Cassidy
05 July 2012, 08:00AM
Volkswagen Commercial Vehicles is reviewing its estimated £5m ad account, currently held by Iris.
GoCompare ad hit with 43 complaints in two days
GoCompare ad hit with 43 complaints in two days
by Loulla-Mae Eleftheriou-Smith
05 July 2012, 09:11AM
The latest GoCompare ad that features sports presenter Sue Barker attempting to destroy the brand's well-known character Gio Compario with a bazooka, has been deluged with complaints just days after airing.
BMW fires starting gun on Mini DM review
BMW fires starting gun on Mini DM review
by Sara Kimberley
05 July 2012, 08:00AM
Mini, the BMW-owned car brand, is reviewing its direct marketing account.
Agencies line up for Rémy Cointreau media
Agencies line up for Rémy Cointreau media
by Katherine Levy
05 July 2012, 08:00AM
Rémy Cointreau, the French alcohol manufacturer, is reviewing its €40 million global media planning and buying business.
O2 and Nike unveil vision for 'most exclusive sports club'
O2 and Nike unveil vision for 'most exclusive sports club'
by Sarah Shearman
05 July 2012, 09:36AM
O2 and Nike will launch a major ad campaign to support its vision for what the two brands claim is to be the UK's "most exclusive sports club".
Agencies contest Kerry cheese brief
Agencies contest Kerry cheese brief
by Anne Cassidy
05 July 2012, 08:00AM
Kerry Foods is looking for an agency to handle advertising for its LowLow cheese brand.
Samba ad-funded broadband service launches
Samba ad-funded broadband service launches
by Sarah Shearman
05 July 2012, 09:36AM
An ad-funded internet service, which offers free broadband for laptops, netbooks and iPads, to customers if they watch a certain number of ads, has launched in the UK.
Opinion
Jeremy Lee: A fab name above the door (or hatch) goes a long way
Jeremy Lee: A fab name above the door (or hatch) goes a long way
by Jeremy Lee
05 July 2012, 08:00AM
Basing your start-up agency on a barge in Hoxton is, I suppose, almost as powerful a statement of intent as deciding what the new agency's name is going to be in the first place.
Think BR: Trust you? I don't even understand you
Think BR: Trust you? I don't even understand you
by Liz Doig
05 July 2012, 08:00AM
Improving the clarity of its communications could help the banking sector to regain trust, writes Liz Doig, director, Wordtree.
Intelligence
It's time agencies started building their own brands
It's time agencies started building their own brands
by
05 July 2012, 08:00AM
Creative agencies are now seeing the value in designing the products they advertise, Jason Goodman explains.
Adapting to the never ending recession
Adapting to the never ending recession
by Tim Eales
04 July 2012, 08:00AM
Steep price rises have hit sales volumes in a number of categories and, with shoppers in control, brands and retailers must look closely at their pricing and promotions strategy, writes Tim Eales, strategic insight director, SymphonyIRI.
Also in the news
Diageo launches Shui Jing Fang in the UK
by Gemma Charles, 04 July 2012, 03:30PM
Samsung and Mike Skinner team up to break emerging band
by Sarah Shearman, 04 July 2012, 12:22PM
YouView confirms July launch
by Maisie McCabe, 04 July 2012, 11:51AM
Latest Blog Entries
You give, you get
Greg Taylor, 05 July 2012
"Garden's by the Bay" powers Singapore tourism marketing to new highs
Chris J Reed, 05 July 2012
Glenn Mulcaire loses legal battle as three more are arrested
@gordonmacmillan, 04 July 2012
How will the Boris and Barclays' Bikes story evolve?
Unofficial Partner, 04 July 2012
The next golden age of magazines
Josh Tyrangiel and Romesh Ratnesar, 04 July 2012
Smartphones from 1984
Greg Taylor, 04 July 2012
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