Thursday, 12 July 2012

Campaign Daily Fix - Aegis, Vitaminwater, NSPCC, Comparethemarket, Huawei, IPA Bellwether Report, Tony Kaye, Agency survey

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Latest News
Aegis to sell to Dentsu for £3.16bn
by Daniel Farey-Jones,
12 July 2012, 08:10AM
Aegis to sell to Dentsu for £3.16bn
Japanese marketing services company Dentsu is to buy media buying and digital marketing group Aegis for £3.16bn, subject to shareholder approval.
Vitaminwater calls pitch
by Anne Cassidy,
12 July 2012, 08:00AM
Vitaminwater calls pitch
Coca-Cola is inviting agencies to pitch for the European advertising business for its Vitaminwater brand.
NSPCC seeks shop for £5m ad account
by Sara Kimberley,
12 July 2012, 08:00AM
NSPCC seeks shop for £5m ad account
The NSPCC is seeking an agency to handle its £5 million advertising account across its fundraising business.
Comparethemarket signs £30m deal to sponsor Corrie
by Maisie McCabe,
12 July 2012, 08:00AM
Comparethemarket signs £30m deal to sponsor Corrie
Comparethemarket.com has signed a £30 million three-year deal, the biggest of its kind in the UK TV industry, to sponsor ITV's long-running Manchester-based soap Coronation Street.
Agencies line up for global Huawei brief
by Anne Cassidy,
12 July 2012, 08:00AM
Agencies line up for global Huawei brief
The Chinese telecoms giant Huawei has kicked off a global pitch for a corporate brand strategy brief.
Adspend dips slightly in second quarter
by Katherine Levy,
12 July 2012, 08:00AM
Adspend dips slightly in second quarter
Marketing budgets were revised down for the first time in a year in the second quarter and business confidence waned, according to the latest IPA Bellwether Report.
Kaye returns to advertising through own production unit
by Anne Cassidy,
12 July 2012, 08:00AM
Kaye returns to advertising through own production unit
The film-maker Tony Kaye is going back to his roots in UK advertising with plans to direct ads via his production shop Above The Sea.
One in four UK marketing chiefs unimpressed with agencies
by Katherine Levy,
12 July 2012, 08:00AM
One in four UK marketing chiefs unimpressed with agencies
One in four UK marketing directors are not impressed with their agencies, according to a survey by the agency monitoring research company Grupo Consultores UK.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
Credit Suisse 'metamorphosis' by Euro RSCG London
09 July 2012, 03:02PM
Credit Suisse 'metamorphosis' by Euro RSCG London
Euro RSCG London has created a short film starring Anna Friel and inspired by Titian's famous painting Diana and Actaeon to mark Credit Suisse's sponsorship of a new exhibition at the National Gallery.
Malibu 'lady sunshine' by Publicis London
09 July 2012, 03:16PM
Malibu 'lady sunshine' by Publicis London
Malibu, the Pernod Ricard brand, launching a new UK advertising campaign, taking inspiration from the sunset in the iconic Malibu logo.
Rice Krispies 'lovely rain' by Leo Burnett
09 July 2012, 01:28PM
Rice Krispies 'lovely rain' by Leo Burnett
Rice Krispies has released a spot by Leo Burnett.
Mini 'Mini orchestra' by WCRS
09 July 2012, 01:11PM
Mini 'Mini orchestra' by WCRS
To tie in with the Olympic Games, WCRS has assembled the Mini orchestra to perform a version of God Save The Queen using just car horns.
Gatorade 'I will not stop' by TBWA\Chiat\Day
09 July 2012, 12:30PM
Gatorade 'I will not stop' by TBWA\Chiat\Day
Gatorade has released a spot by TBWA\Chiat\Day starring Usain Bolt.
Also in the News
SapientNitro's Kim Douglas leaves UK for Singapore role
by Sara Kimberley, 12 July 2012, 08:00AM
Now scoops £6 million Claims Direct ad account
by Sara Kimberley, 12 July 2012, 08:00AM
New-business activity in UK falls during first half of year, AAR says
by Katherine Levy, 12 July 2012, 08:00AM
Health Lottery moves to McCann Manchester
by Anne Cassidy, 12 July 2012, 08:00AM
Ben Sherman talks to creative shops
by Anne Cassidy, 12 July 2012, 08:00AM
Latest Blog Entries
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