| Latest news | |  | | | | | As the Olympic torch relay reached London's Crystal Palace yesterday, accompanied by presenting partners Samsung, Coca-Cola and Lloyds TSB, we asked the public for their opinions on the branded entourage. | | |  | | | | | Everything Everywhere, the parent company of Orange and T-Mobile, is preparing to launch as a consumer-facing brand, with its first ad campaign set to go live in October. | | |  | | | | | O2 is dropping its sponsorship of Arsenal, 10-years after it launched the brand through a shirt sponsorship of the London football club. | | |  | | | | | Aegis has entered into a majority stake joint venture with Chinese technology and digital marketing company, Beijing Adsit Technology, to set up iProspect in China, as it and WPP continue their acquisition spree. | | |  | | | | | Paddy Power, the bookmaker, is to sponsor an egg-and-spoon race in London, Burgundy, next week and has dubbed the event 'the largest athletics event in London this year'. | | |  | | | | | Sport, the free weekly sports magazine, is upping its distribution by thousands of copies during the Olympics and has secured distribution inside the Olympic Village, as it anticipates an uplift in reader numbers. | | |  | | | | | Aviva's interim marketer, Kevin Peake, has left the insurance group after seven months, amid a restructure of its UK marketing function. | | |  | | | | | Vodafone is to launch a limited-edition mobile handset in conjunction with Tate, the first time in a decade that the gallery group has partnered a company to produce a commercial product. | | |  | | | | | Ocean Outdoor, the premium digital outdoor media owner, has teamed up with Brand Republic to launch this year's competition to find the best creative concepts and inspiration in digital out-of-home (Dooh) advertising. | | |  | | | | | The International Federation of Audit Bureaux of Circulation (IFABC), the association for auditors ABC and BPA around the world, has launched a new website that provides headline circulation data for newspapers from 34 countries for the first time. | | | | | Opinion | |  | | | | | Changes in the way we watch and experience sport on TV will make this a very different Olympic Games, writes John McDonald, planning director, Red Bee Media. | | |  | | | | | For many Olympic sponsors, the quality of their staff on the ground will be all important once London 2012 begins, writes Daniel Todaro, managing director, Gekko. | | | | | Intelligence | |  | | | | | Why do retailers often fall at the final furlong, asks John McGiffin, SymphonyIRI Technical Services Group. | | |  | | | | | The instinct of troubled brands such as Barclays might be to keep a low profile, but eventually marketers need to enter the fray. | | | | | | | Latest jobs | | | | | |  | | |
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