Friday 20 July 2012

Marketing Daily - Bradley Wiggins set for £5m windfall from Tour de France success; plus Tesco, Nissan, Virgin Media, and TSB

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Breaking news from Marketing
 
Breaking news from Marketing July 2012
 
Latest News
 
Wiggins could earn £5m from off-track commercial deals
John Reynolds,
20 July 2012
 

Bradley Wiggins could earn up to £5m from off-track earnings, including sponsorship...

Bradley Wiggins: (picture credit: Petit Brun)
 
 
Tesco appoints W&K to £110m ad account
Sara Kimberley,
20 July 2012
 

Tesco has appointed Wieden & Kennedy London to handle its £110 million...

Tesco: 'every little helps' by The Red Brick Road
 
 
Does creativity sell brands?
Alan Mitchell,
20 July 2012
 

Ad agencies have long cited seemingly compelling evidence that creative excellence brings...

Does creativity sell brands?
 
 
Lord Coe misheard Nike question, claims London 2012 comms chief
John Reynolds and Matthew Chapman,
20 July 2012
 

The London 2012 Olympic's communications chief today (20 July) claimed Seb Coe...

Lord Coe: misheard questions during radio interview
 
 
Festivals shake-up is music to brands' ears
Suzy Bashford,
20 July 2012
 

A reshuffle of the calendar will make it easier for marketers to...

Festivals shake-up is music to brands' ears
 
 
Nissan to shift part of £20m spend into web-connected TV
John Reynolds,
20 July 2012
 

Nissan is to shift advertising spend out of linear TV and into...

Nissan: ' world's cheapest taxi rank' by AKQA
 
 
Virgin Media moves PR duo into marketing team
Matthew Chapman,
20 July 2012
 

Virgin Media has created a "brand amplification" team to boost its brand...

Virgin Media: added boost for its brand campaigns including the V Festival
 
 
TSB: The return of The People's Bank
Alan Gilmour,
20 July 2012
 

With Lloyds Banking Group set to rebrand 630 high-street branches as TSB,...

TSB Bank: merged with Lloyds in 1995
 
 
O2 boosts Priority Moments with small business addition
Sarah Shearman,
20 July 2012
 

O2 is opening up its location-based offers service Priority Moments to small...

O2: pushes Priority Moments' local offerings
 
 
 
Also in the News
 
Marketing guru: The folly of global TV ads
Will Harris,
20 July 2012
 
Tech: BBC and Sky must open up online
George Nimeh,
20 July 2012
 
Special Report: Direct marketing
David Benady,
20 July 2012
 
Which gym chain is most prominent online? Brand barometer
Gemma Charles,
20 July 2012
 
 
 
Blogs
 
 
Alcohol ads ban on the way â€" or are they?
Gemma Charles
 

Drinks industry and marketing bodies are up in arms at the Health Select Committee's report...

 
 
A nice cup of tea and a sit down
Jonathan Weeks
 

What next for the nation's favourite drink, asks Jon Weeks , Director in Ipsos Marketing...

 
 
Helen Edwards: Creditable brand lessons from Wonga and BrightHouse
Helen Edwards
 

Imagine this. Onto Britain’s drab high streets you have introduced a thriving retail format, growing fast and clearly serving a...

 
 
The Problem With The Paralympics
Unofficial Partner
 

There’s a conundrum when it comes to Paralympic sport, both from a media and...

 
 
Don’t tell me, show me!
Joe Marshall
 

The issue of trust between brands and consumers has long been a concern for companies....

 
 
 
 
 
 
Whitepapers
 
 
5 Steps To Power Personal, Lucrative Customer Connections (Webcast)
 
From email marketing to social media, apps and augmented reality, the op...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Your Bespoke Report on Facebook: Do People "Like" Your Competitors More Than You? (Expert Reports)
 
Facebook pages offer a wealth of opportunities for marketers to build en...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)
 
We are dealing with a growing media landscape that’s becoming nois...
 
 
 
 
Jobs of the Week

Search & Analytics Manager - £35k - Amazing retail brand!, Salt £33000 - £36000 per annum + bonus + benefits, London

Marketing Services Manager, Badenoch & Clark £150 - £200 per day, Redhill

Brand Manager - Health & Beauty, Jarlett de Grouchy £35000 - £38000 per annum + Benefits, City of London

Digital Account Manager - Manchester, Adam Recruitment £25000 - £30000 per annum, Manchester

Retail Marketing Manager (Heading up the Retail Marketing division), Iceland Senior Management salary plus BMW 3 series company car, Deeside, near Chester, North West

Marketing Manager - ITV Entertainment & Comedy & ITV2, ITV Competitive, London

Social Media Manager, Pitch Consultants £25000 - £35000 per annum, Birmingham

eCommerce Manager, Michael Page Digital £45000 to £50000 per annum, London

PPC Executive, Michael Page Digital £20000 to £28000 per annum, West End

Community Manager - Social Media Manager - Contract, Source £200 - £220 per day, London

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