Friday, 27 July 2012

Global Bulletin from Brand Republic - Brazil, J&J, Interpublic, Ballantine's, Zenith Media

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Global bulletin
Latest news
Brazil capitalises on budding host-city status in tactical marketing drive
Brazil capitalises on budding host-city status in tactical marketing drive
by Loulla-Mae Eleftheriou-Smith
27 July 2012, 12:03PM
Brazil is tapping into the fervour around London 2012 by launching an international marketing campaign championing its hosting of the Olympics and the football World Cup.
J&J calls £1.7bn global creative review
J&J calls £1.7bn global creative review
by Daniel Farey-Jones
25 July 2012, 09:36AM
Johnson & Johnson, the health and skincare company, has triggered a review of its $2.6bn (£1.7bn) global creative business held by a number of rival networks.
Interpublic profits drop 3.1% to $105.5m
Interpublic profits drop 3.1% to $105.5m
by Daniel Farey-Jones
27 July 2012, 12:30PM
Interpublic (IPG), the world's fourth largest advertising group, has become the first of the big four to reveal a drop in second quarter profits.
Ballantine's calls global advertising review
Ballantine's calls global advertising review
by Sara Kimberley
26 July 2012, 08:00AM
Ballantine's, the Pernod Ricard Scotch whisky brand, is reviewing its global advertising business.
Zenith Media looks for MD as Stephen Farquhar joins Zenith China
Zenith Media looks for MD as Stephen Farquhar joins Zenith China
by Mark Banham
26 July 2012, 11:00AM
Zenith Media is on the hunt for a new managing director following Stephen Farquhar's decision to depart the UK office of the Publicis-owned agency to take the role of MD of Zenith China.
Guinness appoints Cybercom to digital strategy in Western Europe
Guinness appoints Cybercom to digital strategy in Western Europe
by Maisie McCabe
27 July 2012, 10:54AM
Guinness, the Diageo-owned Irish stout, has appointed Ireland-headquartered digital agency Cybercom as its lead strategic and digital strategic partner for Western Europe.
Also in the news
News Corp and BSkyB invest in TV streaming company Roku
by Sarah Shearman, 26 July 2012, 09:56AM
MCC calls global digital ad review
by Sara Kimberley, 26 July 2012, 11:05AM
MPG Media Contacts takes global Mr. Porter media duties
by Mark Banham, 26 July 2012, 11:51AM
Zenith Media looks for MD as Stephen Farquhar joins Zenith China
by Mark Banham, 26 July 2012, 11:00AM
Sky appeals for Now TV trademark issue to go to Europe
by Maisie McCabe, 24 July 2012, 11:30AM
Google EU anti-trust case nears settlement
by Sarah Shearman, 25 July 2012, 09:20AM
From Singapore - Chris Reed on partnership marketing
What does the Olympics mean to Asia?
25 July 2012, 1:27AM
Sky ride to sponsorship glory
24 July 2012, 12:46AM
CEO's Procurement Dark Forces v's Creative Marketing : Part 2
20 July 2012, 3:03AM
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