The Wall > The New York Times: Five guiding principles of social media

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Facebook upgrade SDK to take over your iOS device 12 July 2012, 1:57PM Tweet Apple and Facebook are combining forces to provide Facebook integration with iOS apps. The Facebook Developer’s blog proudly lists all the ways you will be able to use their SDK and API in your iOS app. These include building in the Facebook Open Graph, using Facebook to Login (in iOS6), and distribute your iOS app in Facebook. The future of social? It's the past or 'regressive media' according to Perfect Curve 12 July 2012, 12:01PM Tweet Have you heard some of those experts witter on about social media and been under the strongest of impressions that really they don’t know what they are talking about? Head of brand Siobhan Sharpe, aka Jessica Hynes from the BBC’s Twenty Twelve comedy, who heads up the Olympic Account at PR company Perfect Curve gives a perfect illustration of that phenomenon here as she talks about the future of social media. The New York Times: Five guiding principles of social media 12 July 2012, 11:08AM Tweet There has been an awful lot written about social media guides for journalists. Some good and some not so good. This ranges from Sky News going anti social media earlier this year, and taking an approach similar to the one taken by the Associated Press took late last year when it has released new social media guidelines, to the tips and guidelines from the likes of The Guardian, the BBC and the Journalism Foundation among others. The New York Times, however, has a different approach. Time to design email for mobile as standard? 12 July 2012, 10:16AM Tweet Where once mobile might have been an interesting channel for a few innovative brands to explore, changing consumer habits now mean that all brands need to put mobile at the heart of their marketing strategy. Twitter Vs Facebook - Experiential Marketing 2.0 12 July 2012, 9:15AM Tweet Even before Facebook rolled out 'Like' pages in April 2010 Mark Zuckerberg's juggernaut dominated the brand marketing space across social media. Diageo is just one of many companies to have signed multi-million pound deals with the site in recent years, to bring unique brand experiences for its Smirnoff and Guinness products to Facebook's young, media-savvy digital audience. Despite this, however, many have been slow to jump on the Twitter bandwagon – but that is starting to change. 'Angry Birds' creator releases trailer for new 'Amazing Alex' game 12 July 2012, 8:24AM Tweet The creators of the puzzle video game Angry Birds, which has been downloaded more than a billion times, have released an official trailer of their next game called ‘Amazing Alex’. Finnish computer game developer Rovio Mobile is not releasing Amazing Alex until July 12, but is giving fans a sneak preview. Lifting the lid on the social brands: how 5 top brands made the cut 11 July 2012, 11:35AM Tweet Headstream’s recent Social Brands 100 study highlighted the brands that have successfully become part of the ‘people’s media’. We’ve looked behind five brands that made the cut. Whatever the size or complexity of a brand, no matter what its business model may be, a core marketing challenge remains how to use social in a compelling and authentic way. The million dollar Penny Arcade's Kickstarter revalues content and ads 11 July 2012, 10:12AM Tweet Penny Arcade is a popular web comic for gamers. I have friends who devote a portion of their lives to the forums. The site's creators, Jerry Holkins and Mike Krahulik were named by TIME as among the top 100 most influential people in the world. I'm paraphrasing; Google's ad planner says "OMG! Put ads here!" of the site. YouGov names BBC iPlayer as its top ranked Buzz brand 11 July 2012, 10:02AM Tweet While the BBC has had its problems in the last year the BBC iPlayer has gone from strength to strength and been named as YouGov’s top-ranked brand for 2012 in its BrandIndex Buzz Rankings. Time publisher joins blogs network Say Media 11 July 2012, 8:35AM Tweet Worldwide publisher of Time Magazine, Kimberly Kelleher, has been named president of blogs network SAY Media, which owns XOJane, Gardenista, ReadWriteWeb, Style Bubble and Techdirt. She takes over from Troy Young, who has chosen to leave the company. 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