The Wall > Has the web reduced the accuracy of our information?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Guardian unveils digital initiatives to enhance Olympics coverage 23 July 2012, 2:43PM Tweet The Guardian has unveiled a slew of digital activity to enhance its editorial coverage of the London 2012 Olympic Games that kicks off today with the launch of its retro interactive game ’Could you be medallist?‘. Has the web reduced the accuracy of our information? 23 July 2012, 11:18AM Tweet In the latest Nieman Report – Truth in the Age of Social Media – Craig Silverman suggest that – 'Never has it been so easy to expose an error, check a fact, crowdsource and bring technology to bear in service of verification.' Twitter and NBC in Olympics partnership 23 July 2012, 9:26AM Tweet With a lot of talk recently that Twitter is increasingly positioning itself as a media company it is expected today to announce a major Olympics partnership with NBCUniversal to cover the London 2012 games. Facebook set to post first quarter losses after IPO disappointment 23 July 2012, 8:23AM Tweet Facebook is expected to post losses when it reports its first quarterly earnings on Thursday. It is expected to report a loss of about $650m as it reports its first results since its rocky IPO in May. Marrying social with mass appeal 20 July 2012, 1:24PM Tweet Like any marriage, the union between brands and social media has its Barack Obama success stories, and its less than stellar moments with real consequences like McDonald's recent Happy Meal twitter hashtag idea. Moments like this inevitably raise the perennial concerns over social media control for marketers. Why the Guardian will eventually have to put up a paywall 20 July 2012, 12:07PM Tweet Bad news again from Guardian News & Media as it announced that as many as 100 jobs are to be cut, from its staff of 650, and losses of £44m — up by £6m on last year. The future of the web is not just social, but visual 20 July 2012, 9:21AM Tweet With sites like Tumblr and Pinterest , and apps such as $1 billion Instagram, blazing a trail, the visual web is rightly attracting a lot of interest. For example, a short while ago I looked at Wavii, which aggregates topics into a visual search engine based on your Facebook interests. Twitter announces new targeting to make Promoted Tweets more relevant 20 July 2012, 7:57AM Tweet Twitter has introduced new targeting capabilities for Promoted Tweets that allow advertisers to target ads at users in a particular region rather than sending a blanket message to all followers regardless of where they’re located. Nelson's Column: Revolutionising consumer engagement and research using Mobile Apps 19 July 2012, 3:24PM Tweet From the 18th-20th May the worlds leading interactive golf event Golf Live was at the London Club. We partnered with Golf Live to develop an App that will be game changing for event organisers, marketers, exhibitors, sponsors, visitors and researchers. Together Ipsos & Golf Live pushed the boundaries of mobile technology and boldly went where no one has gone before…. Twitter beats YouTube and Facebook as top social platform among Fortune 100 firms [infographic] 19 July 2012, 11:34AM Tweet We reported a little while a go that Twitter was the most popular social network among FTSE 100 companies. That is echoed here with Burson-Marsteller’s latest social media check-up. Top line facts detailed below show that as many 82% of Fortune Global 100 companies have at least one Twitter account and that it leads the way for businesses when it comes to customer engagement, which the report says is increasingly becoming second nature to many companies. 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