The Wall > Lifting the lid on the social brands: how 5 top brands made the cut

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Lifting the lid on the social brands: how 5 top brands made the cut 11 July 2012, 11:35AM Tweet Headstream’s recent Social Brands 100 study highlighted the brands that have successfully become part of the ‘people’s media’. We’ve looked behind five brands that made the cut. Whatever the size or complexity of a brand, no matter what its business model may be, a core marketing challenge remains how to use social in a compelling and authentic way. The million dollar Penny Arcade's Kickstarter revalues content and ads 11 July 2012, 10:12AM Tweet Penny Arcade is a popular web comic for gamers. I have friends who devote a portion of their lives to the forums. The site's creators, Jerry Holkins and Mike Krahulik were named by TIME as among the top 100 most influential people in the world. I'm paraphrasing; Google's ad planner says "OMG! Put ads here!" of the site. YouGov names BBC iPlayer as its top ranked Buzz brand 11 July 2012, 10:02AM Tweet While the BBC has had its problems in the last year the BBC iPlayer has gone from strength to strength and been named as YouGov’s top-ranked brand for 2012 in its BrandIndex Buzz Rankings. Time publisher joins blogs network Say Media 11 July 2012, 8:35AM Tweet Worldwide publisher of Time Magazine, Kimberly Kelleher, has been named president of blogs network SAY Media, which owns XOJane, Gardenista, ReadWriteWeb, Style Bubble and Techdirt. She takes over from Troy Young, who has chosen to leave the company. F-Commerce: Facebook or Farce? 11 July 2012, 7:18AM Tweet Facebook-commerce expectations are out of sync with most brands and the market's capabilities. This leads to controversial debate where some commentators see enormous growth opportunities others see huge effort for no return. Twitter users are the most mobile of all social network users 10 July 2012, 2:28PM Tweet Twitter users are very mobile and more likely to access the social network with a smartphone than users of any other social site. As many as 82% of Twitter users own a smartphone and 22% a tablet. Only wealthier LinkedIn users own more tablets, according to research from Ipsos Mori. John Terry, Rio Ferdinand, and the difficulty of the law and Twitter 10 July 2012, 10:39AM Tweet Footballers are becoming increasingly prolific users of Twitter. Controversial QPR midfileder Joey Barton spent the early part of the summer mocking England's Euro 2012 squad, while full-back Benoit Assou-Eckotto’s twitter feed is a frequent source of amusement to Spurs fans. The future of video search beckons 10 July 2012, 9:56AM Tweet It all started with the craze of bidding for the best seats at Lady Gaga's only show in Hong Kong in during March this year. My wife is a Gaga fan and I willingly converted. Having learnt from a friend in the entertainment industry that HK$3,000 was the price tag for great seats, I began to search for alternatives online. Tribal DDB scores with its Instagram only agency 10 July 2012, 9:30AM Tweet We wrote back in May about how digital agency Tribal DDB Israel was launching on Instagram....and only on Instagram. They’ve taken that a bit further now and are using hashtags to let people view their office, work and agency culture. Lady Gaga opens her social network 'Little Monsters' to the public 10 July 2012, 9:02AM Tweet Lady Gaga has opened her social network Littlemonsters.com to fans as it comes out of private beta testing. The site has a simple sign-up and is open to anyone with a Facebook or Twitter account. It offers all the latest Gaga news and the chance to socialise with other Gaga fans. 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