Wednesday, 18 July 2012

Marketing Daily - London 2012 ad blackout; plus M&S Bank, Sainsbury's, The Daily Telegraph and Paddy Power

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Breaking news from Marketing
 
Breaking news from Marketing July 2012
 
Latest News
 
Arif Durrani: London 2012 ad blackout brings commercial Games into focus
Arif Durrani,
18 July 2012
 

The start of the official advertising 'blackout' around this summer's London 2012...

Arif Durrani: London 2012 ad blackout brings commercial Games into focus
 
 
M&S Bank to charge up to £20 per month for current accounts
Loulla-Mae Eleftheriou-Smith,
18 July 2012
 

Marks & Spencer Bank has revealed details of its forthcoming premium current...

M&S Bank to charge up to £20 per month for current accounts
 
 
London 2012 transport fears likened to 'Millennium Bug' by Boris Johnson's marketer
Arif Durrani,
18 July 2012
 

Fears of a transport meltdown during the Olympics have been blown out...

London 2012 transport fears likened to 'millennium bug', by Boris Johnson's marketer
 
 
Sainsbury's launches blind football online challenge
Matthew Chapman,
18 July 2012
 

Sainsbury's, a Paralympic Games sponsor, has released an online game based on...

Sainsbury's: rolls out blind football-based game
 
 
Telegraph squares up to News International with Olympic drive
Matthew Chapman,
18 July 2012
 

The Daily and The Sunday Telegraph are squaring up to News International...

The Telegraph: outdoor marketing campaign will promote its Olympics coverage
 
 
Bank of England forces Paddy Power to pull AR Queen ad
Sarah Shearman,
18 July 2012
 

Paddy Power has been forced to pull an ad which bought the...

Paddy Power: withdraws augmented reality ad featuring an image of the Queen
 
 
London 2012 organisers forced to withdraw 500,000 tickets due to poor sales
John Reynolds,
18 July 2012
 

London 2012 organisers have been forced to take 500,000 football tickets off...

Team GB: to take part in the 2012 Games football tournament
 
 
EDF to power London Eye light shows with Olympic tweets
Matthew Chapman,
18 July 2012
 

EDF Energy will illuminate the London Eye during the Olympics and Paralympics...

EDF: launches 'energy of the nation' campaign
 
 
Facebook study analyses retail brands' use of platform
Sarah Shearman,
18 July 2012
 

Retail brands can benefit from greater reach on Facebook by targeting their...

Facebook: commissions retail report
 
 
 
Also in the News
 
IPA Creative Pioneers Challenge places 87 people
Loulla-Mae Eleftheriou-Smith,
17 July 2012
 
 
 
Blogs
 
 
Helen Edwards: Creditable brand lessons from Wonga and BrightHouse
Helen Edwards
 

Imagine this. Onto Britain’s drab high streets you have introduced a thriving retail format, growing fast and clearly serving a...

 
 
The Problem With The Paralympics
Unofficial Partner
 

There’s a conundrum when it comes to Paralympic sport, both from a media and...

 
 
Don’t tell me, show me!
Joe Marshall
 

The issue of trust between brands and consumers has long been a concern for companies....

 
 
Market Research: 4 ways to up the game
Brand Learning
 

This post is provided by Craig Scott, Marketing Capability Director at Brand Learning , global...

 
 
Could Twitter save Barclays?
Chris Barraclough
 

Today, the chairman of Barclays accepted his company’s reputation had been dragged through the mud as a result of its...

 
 
 
 
 
 
Whitepapers
 
 
5 Steps To Power Personal, Lucrative Customer Connections (Webcast)
 
From email marketing to social media, apps and augmented reality, the op...
 
 
Brand Management: What’s the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Your Bespoke Report on Facebook: Do People "Like" Your Competitors More Than You? (Expert Reports)
 
Facebook pages offer a wealth of opportunities for marketers to build en...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)
 
We are dealing with a growing media landscape that’s becoming nois...
 
 
 
 
Jobs of the Week

Search & Analytics Manager - £35k - Amazing retail brand!, Salt £33000 - £36000 per annum + bonus + benefits, London

Marketing Services Manager, Badenoch & Clark £150 - £200 per day, Redhill

Brand Manager - Health & Beauty, Jarlett de Grouchy £35000 - £38000 per annum + Benefits, City of London

Digital Account Manager - Manchester, Adam Recruitment £25000 - £30000 per annum, Manchester

Retail Marketing Manager (Heading up the Retail Marketing division), Iceland Senior Management salary plus BMW 3 series company car, Deeside, near Chester, North West

Digitial/Online Marketing/Project Manager, Xchangeteam £40000 - £50000 per annum, London

Retail Art Director | Paris | £42,000, Dynamic New Alliances 42k, Paris

Online Sales Manager - Digital Media, Xchangeteam £35000 - £48000 per annum + Uncapped OTE, London

International Multi-Channel Marketing Manager - Retail, ReThink Recruitment £50000.00 - £55000.00 per annum, City of London

Retail Designer | Paris | £35,000, Dynamic New Alliances 35k, Paris

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