| Latest news | |  | | | | | With the enforcement of LOCOG's Olympic advertising 'blackout' just days away, Colgate, Sky, Subway and British Gas are among the brands preparing marketing material without their athlete brand ambassadors. | | |  | | | | | LOCOG and Twitter remain in talks about the enforcement of digital advertising guidelines during the Olympic Games, with 'confusion' prevailing little more than two weeks before the start of what has been billed the world's first 'social Olympics'. | | |  | | | | | Channel 5's 'Big Brother' is being investigated by the broadcasting regulator after more than 1,200 viewers complained about alleged bullying, racism and inappropriate language. | | |  | | | | | Barclays has axed all advertising in the wake of the interest-rate-fixing scandal that led to the departure of chief executive Bob Diamond last week. | | |  | | | | | Marks & Spencer is to part company with executive director of general merchandise Kate Bostock and has hired a style director and strategy director, as it posted a 0.7% loss in first-quarter group sales. | | |  | | | | | News International is aiming to maximise newspaper sales during London 2012 through a series of partnerships with Olympic sponsors. | | |  | | | | | French marketing services group Havas has acquired a 60% stake in Boondoggle, a digital agency with offices in The Netherlands and Belgium, for an undisclosed sum. | | |  | | | | | The Institute of Practitioners in Advertising has appointed Leo Burnett's Katie Lee and Aegis Media's Cormac Loughran as the new joint chairmen of the IPA's New Business and Marketing Group. | | | | | Opinion | |  | | | | | As our gloriously soggy sporting summer progresses, one hard and fast rule of sponsorship looks like being washed away in the downpours and Andy Murray's tears. | | |  | | | | | What are the best steps brands can take to reach Generation Social, asks Luke Hammersley, head of television, Gutenberg Networks. | | | | | Intelligence | |  | | | | | Only half of connected TV owners bother to connect their TV to their internet, writes Steve Evans, research director, entertainment & technology, Harris Interactive. | | |  | | | | | The weather can have a significant impact on what people buy and when they buy it, writes Tim Eales, strategic insight director, SymphonyIRI Group. | | | | | | | Latest jobs | | | | | |  | | |
No comments:
Post a Comment