| Latest news | |  | | | | | GlaxoSmithKline (GSK) is launching its first UK consumer-facing corporate brand campaign for the Olympics, which will showcase its anti-doping operations during the Games. | | |  | | | | | Around 250 experts in advertising and trading will begin patrolling areas outside Olympic venues, to clamp down on ambush marketing and unlicensed traders. | | |  | | | | | 'Superstar', Andrew Lloyd Webber's search for the lead in a revival of his 'Jesus Christ Superstar' musical, peaked at a lowly 3.3 million viewers on ITV on Saturday night, according to unofficial overnight figures. | | |  | | | | | After two decades as an independent media specialist Aegis is set to become part of the world's fifth largest advertising group. What is Dentsu and what does the deal mean for Aegis and the industry? | | |  | | | | | Aegis' near-certain sale later this year marks a turning point in a history that stretches back to 1968 and witnessed a split from WCRS as media separated from creative. | | | | | Opinion | |  | | | | | Looking at things from a new perspective and questioning our own assumptions is key to finding inspiration, writes Edwina Boyd-Gibbins, account executive, Pumpkin. | | |  | | | | | The rise of mobile and tablets mean brands are having to think harder than ever about what they put where and why, writes Peter Veash, managing director, The Bio Agency | | | | | Intelligence | |  | | | | | Brands that want to connect with teens need to provide one of three core benefits, writes Louise Couchman, research director, Firefly Millward Brown. | | |  | | | | | To reach modern women effectively, brands must avoid cliches and other pitfalls in their marketing | | | | | | | Latest jobs | | | | | |  | | |
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