Wednesday, 11 July 2012

Digital AM - Wispa social media initiative, ASA's second tweet ban, Very, Nike, GE, YouView

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Digital AM
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Cadbury Wispa to award fans grants for 'goofing off'
Cadbury Wispa to award fans grants for 'goofing off'
by Daniel Farey-Jones
11 July 2012, 09:48AM
Cadbury chocolate bar Wispa is to involve its massive Facebook fanbase in its new 'time well mis-spent' positioning by funding their ideas for interesting ways to take time out of their daily pressures.
ASA hands out second ban for promo tweets
ASA hands out second ban for promo tweets
by Daniel Farey-Jones
11 July 2012, 12:01AM
Hairdresser Toni & Guy has become the second brand after Nike to be told by the advertising watchdog to remove celebrity tweets judged to be an unidentified marketing communication.
Very targets users with tailored VoD ads
Very targets users with tailored VoD ads
by Matthew Chapman
11 July 2012, 08:30AM
Online fashion retailer Very is launching a targeted ad campaign, which will screen a tailored video-on-demand ad depending on the user's browsing history.
Nike attempts to overturn Rooney tweet ban
Nike attempts to overturn Rooney tweet ban
by Daniel Farey-Jones
10 July 2012, 06:00PM
Nike is seeking an independent review of the Advertising Standards Authority's historic decision to ban tweets by its brand ambassadors Wayne Rooney and Jack Wilshere for breaching advertising rules.
GE tells its Olympics story with interactive map
GE tells its Olympics story with interactive map
by Sarah Shearman
11 July 2012, 09:30AM
General Electric is launching a digital campaign to raise awareness of its London 2012 Olympics sponsorship and its involvement in building the infrastructure and legacy for the games.
YouView caught in trademark wrangle over brand
YouView caught in trademark wrangle over brand
by Maisie McCabe
11 July 2012, 08:00AM
YouView, the internet TV venture, is involved in a trademark wrangle after its application to register its brand was rejected in key categories such as broadcasting.
Also in the news
Havas buys into Benelux digital agency
by Daniel Farey-Jones, 10 July 2012, 09:15AM
Win a copy of The Rolling Stones book celebrating 50 years
by Arif Durrani, 10 July 2012, 11:20AM
Locog-Twitter social 'ambush' talks set to enter 11th hour
by Sarah Shearman and John Reynolds, 10 July 2012, 08:30AM
JWT acquires majority stake in digital agency, Activeark Oy in Finland
by Arif Durrani, 09 July 2012, 11:48AM
From the blogs
Time publisher joins blogs network Say Media
Polly Becker
11 July 2012, 8:35AM
F-Commerce: Facebook or Farce?
Philip Rooke
11 July 2012, 7:18AM
When brands get into trouble...
Chris Arnold
11 July 2012, 12:59AM
Could Twitter save Barclays?
Chris Barraclough
10 July 2012, 5:25PM
Sunrise for Digital Outdoor
Ivan Clark
10 July 2012, 5:02PM
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