Marketing Daily - Adidas' Nick Craggs on London 2012; plus BMW, Britvic, Google and Wispa

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View in web browser View text-only version   Breaking news from Marketing July 2012   Latest News   Adidas' Nick Craggs on defending its London 2012 territory Alex Brownsell, 11 July 2012   The sporting-goods manufacturer's UK marketing director is bullish about its Olympic sponsorship...     After £300m splurge, BMW admits it is 'unlikely' to sponsor Rio Arif Durrani, 11 July 2012   BMW, the German automotive manufacturer and sponsor of London 2012, has admitted...     Britvic admits Robinson's magicap fiasco could cost £25m Loulla-Mae Eleftheriou-Smith, 11 July 2012   Britvic had admitted that its Robinson's Fruit Shoot "magicap" design debacle could...     Google prepares to settle over Safari privacy breach Ed Owen, 11 July 2012   Google is preparing to settle its case with the US Federal Trade...     Cadbury Wispa to award fans grants for 'goofing off' Daniel Farey-Jones, 11 July 2012   Cadbury chocolate bar Wispa is to involve its massive Facebook fanbase in...     GE tells its Olympics story with interactive map Sarah Shearman, 11 July 2012   General Electric is launching a digital campaign to raise awareness of its...     Very targets users with tailored VoD ads Matthew Chapman, 11 July 2012   Online fashion retailer Very is launching a targeted ad campaign, which will...       Also in the News   Troubled Thorntons hints at ray of light Ed Owen, 11 July 2012       Blogs     Could Twitter save Barclays? Chris Barraclough   Today, the chairman of Barclays accepted his company’s reputation had been dragged through the mud as a result of its...     Philanthropic sponsorship or a golden thank you? Chris Dell   The recent outburst by actor Mark Rylance against Olympic sponsorship on The Andrew Marr Show...     The Olympic city’s symbolic moments Helen Edwards   Cities don’t get to choose their own icons. They emerge through a kind of global beauty contest, voted in a...     Premier League running scared of announcing Barclay’s deal John Reynolds   Amidst the exhaustive coverage of Barclay's recent travails, one little nugget has escaped the clutches...     Does anybody care anymore? Paul Frampton   How much do you really care about brands? Are there brands in your life that...             Whitepapers     5 Steps To Power Personal, Lucrative Customer Connections (Webcast)   From social media to online ads, it’s a big media landscape out th...     Your Bespoke Report on Facebook: Do People ‘Like’ Your Competitors More Than You? (Expert Reports)   Facebook pages offer a wealth of opportunities for marketers to build en...     Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)   - Fully leverage your Facebook business page and ad products to connect ...     Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)   We are dealing with a growing media landscape that’s becoming nois...     What Could Affiliates Do For You? 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