Monday, 30 July 2012

Digital AM - Olympics, AIS, BP, IAB Engage

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Digital AM
Latest news
Olympic Opening Ceremony tweeted about 9.7 million times
Olympic Opening Ceremony tweeted about 9.7 million times
by Sarah Shearman
30 July 2012, 11:45AM
The London 2012 Opening Ceremony was tweeted about nearly 10 million times worldwide, while social media has been blamed for disruption to the weekend's Olympics broadcasts, in what has been billed as the world's first "social Olympics".
Mitchells & Butlers appoints AIS to digital brief
Mitchells & Butlers appoints AIS to digital brief
by Matthew Chapman
30 July 2012, 08:30AM
Mitchells & Butlers (M&B) has appointed AIS and Underwired to develop the digital strategy for its All Bar One, Toby Carvery, Harvester and O'Neill's brands.
BP to run user-generated ads in Home Team campaign
BP to run user-generated ads in Home Team campaign
by Maisie McCabe
30 July 2012, 08:25AM
BP, a London 2012 sponsor, is honouring the unsung heroes behind the Olympic Games by using their photographs from a Facebook competition in digital outdoor ads.
Comedian Dave Gorman to appear at IAB Engage
Comedian Dave Gorman to appear at IAB Engage
by Ed Owen
30 July 2012, 09:10AM
Dave Gorman, the comedian, broadcaster and author of 'Googlewhack Adventure', will be the special guest at the IAB's annual Engage conference, to be held at The Barbican on 25 October.
How are London 2012 sponsors performing in social media
How are London 2012 sponsors performing in social media
by Arif Durrani
27 July 2012, 04:02PM
Brand Republic has teamed up with G2 Joshua to provide a daily snapshot of social media buzz around brands sponsoring London 2012 during the next 17 days.
Also in the news
Google+ launches Olympics hub
by Sarah Shearman, 27 July 2012, 12:50PM
Yahoo hires Disney's McHenry as new UK agency group head
by Sarah Shearman, 27 July 2012, 11:31AM
Time Out launches free iPad app with MasterCard sponsorship
by Nick Batten, 27 July 2012, 11:50AM
From the blogs
CEOs need social media, but many fear it, says study
Emily Tan
30 July 2012, 10:24AM
Brilliant bandages
Greg Taylor
30 July 2012, 10:14AM
How the wild west of the Viral Video was made
@gordonmacmillan
30 July 2012, 9:34AM
Mr Bean and Berners Lee are most tweeted moments during Olympic Opening Ceremony
@gordonmacmillan
30 July 2012, 9:00AM
Apple in talks with Twitter about investing hundreds of millions of dollars
@gordonmacmillan
28 July 2012, 10:00AM
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