| Latest news | |  | | | | | MasterCard is looking to maintain the momentum of its Priceless London campaign with an ad drive showing the benefits of taking part in one of the experiences offered by the payment brand. | | |  | | | | | The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands. | | |  | | | | | Kellogg's is reviving Crunchy Nut's "The trouble is they taste too good" strapline, last used in 1980s ads featuring Hugh Laurie, in its latest advertising campaign and is to open pop-up restaurants serving the cereal. | | |  | | | | | Save the Children, the global children's charity, is urging consumers to play and share a new digital game as part of its 'Give Girls Power' campaign ahead of the Family Planning summit in London this week. | | |  | | | | | SodaStream has launched a sampling campaign to demonstrate its range of flavours to consumers, following PR and experiential activity targeting category giant Coca-Cola. | | |  | | | | | Soft drinks company Nichols has appointed MCGPR to boost the profile of its no-added-sugar Vimto range of squashes and ready-to-drink cartons. | | |  | | | | | Lurpak, the Arla-owned butter brand, has launched a Facebook competition to give away aprons by homeware designer Stuart Gardiner, as part of its 'Good Food Deserves Lurpak' campaign. | | | | | Opinion | |  | | | | | Brands sponsoring the Olympics have to be truly committed if they want to see a return on their investment, and writes Freddie Baveystock, consultant, Rufus Leonard. | | |  | | | | | The fifth of July 2012 should be remembered as the day when the notion was finally laid to rest that an outstanding advertising agency could remain under the control of more than one generation of management, writes Bob Willott. | | | | | Intelligence | |  | | | | | The weather can have a significant impact on what people buy and when they buy it, writes Tim Eales, strategic insight director, SymphonyIRI Group. | | |  | | | | | Not only can IT security be breached easily, but it also starves companies of customer contact | | | | | | | Latest jobs | | | | | |  | | |
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