Breaking news from Brand Republic - Bradley Wiggins, Mars, Mail Online, Rupert Murdoch, IAB Engage 2012

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Sky and Jaguar laud Bradley Wiggins' historic cycling win by Daniel Farey-Jones 23 July 2012, 09:25AM Sky, Jaguar and Gatorade have whisked out press ads in this morning's papers to congratulate Bradley Wiggins on his feat of becoming the first Briton to win the Tour de France. Mars CMO Bruce McColl on the need for 'big ideas' in advertising by Staff 23 July 2012, 09:20AM Bruce McColl, chief marketing officer at Mars, the brand named "Advertiser of the Year" at Cannes Lions, talks about the courage it takes to invest in more creative marketing, as well as what he sees as the biggest challenges for the confectionery g... Mail Online makes its first profit in June 2012 by Arif Durrani 23 July 2012, 08:00AM Mail Online, the news website owned by Daily Mail & General Trust, became profitable for the first time in June, after a near 80% year on year rise in revenues, mostly driven by advertising, is set to generate almost £30 million this year, Media Week... Murdoch's sale of UK newspapers moves a step closer, says media analyst by John Reynolds 23 July 2012, 09:14AM News Corporation's possible sale of The Times' newspapers and The Sun has moved a step closer following Rupert Murdoch's decision to step down from a string of director roles, according to a leading media analyst. IAB Engage 2012 reveals speakers by Sarah Shearman 23 July 2012, 08:00AM Twitter chief executive Dick Costolo, AKQA co-founder Ajaz Ahmed and easyJet marketing director Peter Duffy are among the speakers lined up for the IAB's flagship conference, backed by media partner Brand Republic. Creatives and planners to aid young entrepreneurs by Daniel Farey-Jones 23 July 2012, 08:30AM Creative and planning directors from Marketing Agencies Association (MAA) member agencies are to get involved in a Government-backed loans and mentoring initiative to help people under-25 start businesses. Opinion Arif Durrani: London 2012 ad blackout brings commercial Games into focus by Arif Durrani 18 July 2012, 01:45PM The start of the official advertising 'blackout' around this summer's London 2012 Olympics today brings into focus the commercial nature of the modern Games, and with it a general misunderstanding. Think BR: The paradox of positioning by Nick Liddell 23 July 2012, 08:30AM Don't play it safe when positioning your brand, writes Nick Liddell, director of brand strategy, Dragon Rouge. Intelligence Tackling on-shelf availability by John McGiffin 23 July 2012, 08:30AM Why do retailers often fall at the final furlong, asks John McGiffin, SymphonyIRI Technical Services Group. Crisis management: brand marketers caught in the middle by Rachel Barnes 19 July 2012, 11:00AM The instinct of troubled brands such as Barclays might be to keep a low profile, but eventually marketers need to enter the fray. Also in the news Instinct wins Disney on Ice PR and experiential brief by Hannah Crown, 20 July 2012, 06:05PM Virgin Media moves PR duo into marketing team by Matthew Chapman, 20 July 2012, 01:06PM Festivals shake-up is music to brands' ears by Suzy Bashford, 20 July 2012, 11:00AM Haymarket's FourFourTwo scoops Grand Prix at AOP awards by Sarah Shearman, 20 July 2012, 10:19AM Latest Blog Entries Secret café Greg Taylor, 23 July 2012 Spending money to make money Tara Beard-Knowland, 23 July 2012 Fine outstanding work Steve Henry, 22 July 2012 Fine outstanding work Steve Henry, 22 July 2012 Alcohol ads ban on the way - or are they? 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