Tuesday 24 July 2012

Campaign Daily Fix - Olympic ads, Rightmove, Lego, Gillette, Aegis

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Latest News
The top 10 Olympic ads
by Sara Kimberley,
24 July 2012, 10:09AM
The top 10 Olympic ads
With only three days to go before the opening on the London 2012 Olympics, we take a look at the best 10 Olympic ads getting the nation's pulses racing.
Rightmove injects drama into property data
by Daniel Farey-Jones,
24 July 2012, 11:30AM
Rightmove injects drama into property data
Property listings website Rightmove has launched an interactive digital campaign that casts prospective sellers and landlords in the role of spies gathering intelligence on the housing market.
Lego runs TeamGB outdoor campaign for minifigures
by Loulla-Mae Eleftheriou-Smith,
24 July 2012, 11:45AM
Lego runs TeamGB outdoor campaign for minifigures
Lego is the latest brand to advertise its Olympic credentials this week in an outdoor push for its Team GB minifigures range.
Gillette goes outdoor for Great Start Olympic campaign
by Loulla-Mae Eleftheriou-Smith,
24 July 2012, 11:20AM
Gillette goes outdoor for Great Start Olympic campaign
Gillette, the shaving brand owned by Procter & Gamble (P&G), has unveiled a major outdoor push as part of its 'Great Start' Olympic campaign, featuring brand ambassadors Sir Chris Hoy, Liam Tancock and Tyson Gay.
Aegis expands into China and WPP boosts its digital arm
by Nick Batten,
24 July 2012, 10:05AM
Aegis expands into China and WPP boosts its digital arm
Aegis has entered into a majority stake joint venture with Chinese technology and digital marketing company, Beijing Adsit Technology, to set up iProspect in China, as it and WPP continue their acquisition spree.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
Nike+ 'game on world' by Wieden & Kennedy Portland
24 July 2012, 10:01AM
Nike+ 'game on world' by Wieden & Kennedy Portland
The new commercial supports Nike's training platform.
Volkswagen 'unbelievable value' by Adam & Eve/DDB
23 July 2012, 11:09AM
Volkswagen 'unbelievable value' by Adam & Eve/DDB
Adam & Eve/DDB is launching a national broadcast and print campaign for Volkswagen to highlight that its cars offer value for money.
Mercedes-Benz 'City Golf app' by Weapon7
23 July 2012, 09:51AM
Mercedes-Benz 'City Golf app' by Weapon7
Weapon7 has created a golf-themed app that supports the car marque's support for The Open Championship.
Gatorade 'greatness' by TBWA\Chiat\Day
23 July 2012, 09:13AM
Gatorade 'greatness' by TBWA\Chiat\Day
TBWA\Chiat\Day has created a campaign for Gatorade that features the new Washington Redskins quarterback Robert Griffin III.
Also in the News
Brooks and Coulson charged with alleged phone hacking
by John Reynolds, 24 July 2012, 12:05PM
Virgin Media reaches one million TiVo customers as revenues rise 4.2%
by Sarah Shearman, 24 July 2012, 11:33AM
Sky poaches Liz Darran for senior marketing role
by Gemma Charles and Matt Chapman, 24 July 2012, 08:30AM
Everything Everywhere readies consumer brand launch
by Sarah Shearman, 24 July 2012, 08:30AM
Latest Blog Entries
IS ALL PUBLICITY GOOD PUBLICITY?
Dave Trott, 24 July 2012, 8:07AM
IS ALL PUBLICITY GOOD PUBLICITY?
Dave Trott, 24 July 2012, 8:07AM
Spending money to make money
Tara Beard-Knowland, 23 July 2012, 8:07AM
Fine outstanding work
Steve Henry, 22 July 2012, 5:07PM
Fine outstanding work
Steve Henry, 22 July 2012, 5:07PM
Is sponsorship turning heads?
Tara Beard-Knowland, 18 July 2012, 2:07PM
More Blogs
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